How to achieve your yearly goals
Before embarking on a new business plan or developing personal goals you need to reflect carefully and honestly on your current position and have total clarity on the bigger picture, i.e. the end point.
In this reflection and analysis the following questions need to be addressed before any goals are set.
These are just a selection of the kind of questions that you should ask yourself; this is not a comprehensive list. Think about both financial (‘hard’) and non financial (‘soft’) goals.
Having reviewed last year, you are now ready to reflect on what you want to achieve in the year ahead.
The following important considerations should be made in designing your plan:
SMARTER stand for Specific, Motivational, Attainable for you, Relevant to you, Trackable, Enjoyable, and Rewarding.
Have a positive and flexible mind set. Goals are not fixed in stone – you can change them. Adopt a practice of regularly reviewing progress towards your goals and tweak or even change them if and when your circumstances.
For example, In financial planning you may develop a 12 month plan which is based on sound reasoning at the start of the year, but a changing business environment may require additional funding or expenditure. This is fine. Better practice is to create a rolling 12 month cash flow activity tracker with 6 months history and 6 months forward projection which updates each month.
Goals are set to help you, not to hinder you. If the goal you set is no longer attainable perhaps it’s no longer the right goal.
Don’t beat yourself up but change the goal or change your approach to achieve it.
Consider falling short of your goals as a learning experience not failure.
You might ask yourself:
Telling others your goals is a smart way to increase commitment. You will want to achieve the goals you have set to save face when you are asked about your progress.
Each year I attend a fantastic conference for small business called the Consultants Development Network. Last year I shared my plans with the group to launch an e-newsletter. Telling the group was just the impetus I needed to make it happen.
With a clear vision and goals in place the next step is to create a roadmap of how you are going to get from A to B.
The best road maps have the following characteristics:
The small things do count. You may know our mantra that ‘small differences collectively change outcomes’.
Let me share an example from the beginning of my career to elucidate this point. At Procter and Gamble every sales account executive is trained to:
Individually it might not add up to much but together is makes all the difference.
By helping others you are investing in your future success.
The law of reciprocity explains how there is an innate tendency in humans to return favours. If you can help someone else do so.
These guys open doors we couldn’t open. At Size 10½ Boots the key qualities are motivation, energy, enthusiasm and a very commercial focus.
Richard Oakes, Business Development Director, Addleshaw Goddard, Law Firm
We wanted to restructure the sales and marketing team of our firm to align it with our business objectives. We wanted an external viewpoint from somebody with a close but not exact industry experience, a track record and a flexible way of thinking. Now we have a robust model with the potential to be successful.
Chris Lonergan, Business Development Director, Cooper Parry, Accountants

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