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Top Tenandahalf Tips archive

10½ questions to ask yourself while you’re putting your BD plan for 2019 together

24 Oct 2018

We are coming to the time of year when partners, directors and heads of department (not to mention

10½ steps to help you improve your follow up

30 May 2018

Networking success isn’t a given because you turned up to an event, it comes when you follow up with the people you meet at those events. A meeting turns into a coffee and a chat, that chat leads to another chat and over time, as long as there’s common ground, opportunities to work together or refer to each other should arise. However, one of the questions we are asked pretty much daily is how do you ‘do’ follow up? To answer that perennial question here are 10½ (easy) steps you can take to improve your follow up.

10½ steps to setting up your own networking event

01 May 2018

Make your event stand out by choosing something/somewhere people wouldn’t expect or that will be new to your audience. Obviously you need to be professional and pitch the activity/venue at the right level but don’t think you have to use the same old stuffy venues everyone else does.

10½ ways to improve your tender responses

02 Feb 2018

Whether you are a solicitor, an accountant, a patent or trade mark attorney or a barrister, formal procurement is becoming increasingly prevalent and this trend looks set to continue. Depending on your point of view this shift either represents a levelling of the commercial playing field or the ultimate torture test. Either way, you need to know how to put together eye-catching and persuasive documents. The following 10½ top tips will start you on your way.

10½ ways to create more effective client development plans

18 Oct 2017

When it comes to discussing marketing and business development with the professional services there still seems to be a feeling that what we’re talking about is new client acquisition. In fact, new client acquisition is only one of the 3 potential sources of new work you can pursue and, to be honest, it’s almost certainly the hardest. The easiest source is your existing clients. However, far too many firms and barristers chambers still aren’t investing the time required to construct meaningful client development plans in order to take full advantage of the opportunities offered by their existing clients. With this in mind, here are 10½ proven tips you can use to help you put together client development plans that will generate a handsome return.

10½ ways to make LinkedIn work harder for you

19 Jun 2017

LinkedIn is still the acceptable face of social media for lawyers, patent attorneys, accountants, barristers and clerks. It has almost cemented its position as the post-event ‘nice to meet you’ default and it also provides a non-threatening work-based environment in which to promote or exchange work-related material with a professional rather than social network of contacts. However, the flipside is when we are working with law firms, barristers chambers, IP firms and accountancy practices we still have clients telling us they “have a profile but that’s about it really” or “I am all set up but I’m not really sure what to do next” or “I’ve been meaning to look at it but it’ll take a while and I haven’t had that time to spare.”

10½ things you can do to help your business development on the run up to Christmas

16 Nov 2016

As we start the descent into the Christmas period we have inevitably started to hear too many people tell us that they’ll be putting their BD on hold because “it’s too busy” or “I’m too busy” or “people don’t want to hear from you at this time of year” or 100 other connotations of the same. Hogwash. This is the best time of year for BD and so that you can derive the maximum benefit from the upcoming BD season, here are 10½ ways you can take full advantage while your colleagues and competitors sit back and twiddle their thumbs.

10½ ways to get more visible so you win more work

26 Jul 2016

One of the messages at the heart of the Tenandahalf ethos is that the words ‘marketing’, ‘business development’ or ‘selling’ mean something different to every solicitor, accountant, patent or trade mark attorney and barrister so you could replace them all with one word - ‘visibility’ - and the context of the sentence at hand wouldn’t change a jot . It so central to our ethos that we’ve even written a book about it).

10½ ways to improve your content marketing

23 May 2016

Content marketing is fast becoming a cornerstone of a law firm, accountancy practice or Chambers’ marketing strategy. Producing good content underlines your specialisms and helps you build a following that will actively widen the circulation your content enjoys and that combined exposure will generate new fee earning opportunities for you.

Frequently asked questions part 1

06 May 2016

Here is a first installment of the questions lawyer, accountants, patent and trade mark attorneys and barristers ask us about marketing and business development.

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