03 May 2019
Articles have long been a mainstay of most professional service firms’ marketing strategies and it’s easy to understand why. Getting your name in the right publications immediately underlines your credibility in your market earning you kudos with your current clients and contacts and boosting your visibility to prospective clients. However they also take a long time to research and write. And, looking towards your readers, they also take a while to read! If you are looking to produce content for your website and newsletters you need to find more time-effective (and reader-friendly) formats. Here are 10½ we are seeing work really well for the solicitors, accountants, IP attorneys, barristers and architects we work with ...
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