Part 1: How to dramatically increase the effectiveness of direct marketing
In this Bootcast, Bernard Savage Director of Size 10½ Boots, offers some savvy advice to improve your return on marketing investment.
Our video podcast lasts just over 2 minutes, so grab yourself a coffee, sit down and have a quick listen!
"Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun."
John Haresnape, Head of UK Business Development, Taylor Wessing LLP, Law Firm
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.
Mark Johnson, Managing Director, TPP Law
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Shoe size: 8