Size 10½ BootsSize 10½ Boots

Helping smarter professional service firms grow


ICAEW - Liverpool Society of Chartered Accountants

ICAEW - Liverpool Society of Chartered Accountants

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Members' Conference - 24 March 2011

Bernard Savage, Keynote Speaker

Project

How to win business & deliver a higher return on investment from marketing & business development activity"

You will learn:

  • How NOT to Work The Room but Network Effectively
  • How to turn strangers into friends into clients
  • The 7 marketing strategies that REALLY work (& increase your ROI at the same time)
  • How to make your marketing budget go further
  • Where you can save costs immediately by eliminating ineffective marketing approaches
  • How to gain a competitive edge

In an engaging session Bernard, a go-to marketing guru for professional service firms with 20 years experience, will demystify marketing and business development. You will get practical support from a commercial no-nonsense operator. Bernard has worked for both blue-chip companies, like Procter & Gamble and Shell, and in house for Eversheds. He founded his own consultancy, Size 10½ Boots, in 2005 to grow smarter professional service firms. Size 10½ Boots clients include BDO, Mazars, Smith & Williamson and smaller regional firms like Cooper Parry and Lings."

 

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What our clients say about us

Bernard gave an interesting insight into business development and provided many good tactical plans to help our members engage with potential clients. He helped remove some of the apprehension that some members may have in this field, and delivered it with good wit and humour.

I'm sure that if some of his ideas were followed it would help deliver new lines of income for our members, as well as helping retain clients.

Martyn Best, President, Liverpool Society of Chartered Accountants
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