Arcam
Profile
Manufacturer of high fidelity hi-fi and home cinema products.
Context
Firm is leading the industry to improve quality of retail experience.
Project
Design and Implementation of retail strategy.
Deliverables
- Creation of business strategy for retail distribution channel
- Act as a catalyst for change in product dealer outlets, i.e. influence dealers to invest in retail design and merchandising.
Results
Arcam has focused retail strategy to drive growth key dealers. Dealers in-store offer can compete with fast changing retail competition.
What our clients say about us
Bernard’s energy and enthusiasm is infectious. His effective and committed approach has helped to educate our dealers in modern retailing.
Charlie Brennan, Managing Director, Arcam, Business Services
