Addleshaw Goddard
Profile
Addleshaw Goddard is the law firm that invests more time to get to know you, your business and what it is striving for. Through this investment, the firm finds ways to support your business objectives, improve your results and create more value from the projects it undertakes. The firm is motivated to make you as an individual; your team and your organisation look great.
The firm’s unique business model means it delivers exceptional value for money. The simplicity of three offices working together as ‘one firm’, and consistently offering high quality advice blended with a lower cost base than city rivals is unparalleled.
Built on a culture that is forward looking and supportive, commercial and straightforward, working with Addleshaw Goddard is great fun. The firm loves people, different cultures and approaches, thrives on the variety of its clients’ businesses and does things your way.
Addleshaw Goddard field quality professionals where and when needed for a wide range of clients, including FTSE 350 and comparable organisations, financial institutions, public sector bodies, successful businesses and private individuals.
(Source: The Legal 500, 2008 Edition)
Context
Firm is exploring new product opportunities.
Project
Primary consultation with target market to identify business potential of new product.
Deliverables
Create appointments and stage interviews with key decisions makers. Use insights to develop commercial proposition with clients.
Methodology
One on one interviews with key decision makers.
Results
Research findings have helped the firm develop its commercial proposition and engaged potential client’s partners in the process. Mitigated business risk by testing product concept launch.
What our clients say about us
We have used Size 10½ Boots for a number of things across the Business Development function at Addleshaw Goddard, from training all the way to research. I have worked most closely with them in the area of targeting and acquisition of new clients. We have certain expectations of suppliers and their performance for us has been nothing short of phenomenal.
Lance Sapsford, Head of BD, Addleshaw Goddard, Law Firm
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