Specialist marketing solutions for patent and trademark attorneys
While to the layman every firm may look identical, the reality is every firm is monumentally different.
You do not only have different attorney, but also different strengths, different focuses, different approaches and different target markets to every other firm.
Your challenge is to show clients why you’re exactly the right firm for them, and therefore make them understand why you differ from your competitors.
This is where we can help you.
We provide specialist marketing and marketing solutions for firms of every size. The strategies and tactics we’ll employ will do the thing all marketing is supposed to do – to articulate your message properly and ensure that message reaches the people that need to hear it.
While every marketing project we undertake for the firms we work with is by definition completely different, the main steps we could take are:
§ Helping create effective marketing and business development plans for firms, departments and individual attorneys
§ Designing a set of marketing messages (a client value proposition) that will articulate what your firm does and how your approach will deliver the maximum benefit to your targets
§ Creating specific campaigns that will boost your profile and generate new enquiries
§ Producing content marketing strategies that will help you reach your chosen target markets
§ Writing and designing marketing materials that capture and promote the essence of your offering
§ Managing client research programmes that will strengthen your client relationships and provide the insight you need to take your future marketing up to the next level
You can find out more about the different marketing and business development services we provide for attorneys here and about the business development training we deliver for attorneys here.
If you would like to discuss a specific marketing solution your business needs urgently please email us today.