The most effective marketing tool any intellectual property firm has is its attorneys but are yours creating as many new opportunities as they could and should be?
If your attorneys are going to lead your business development they need to have the skills required to recognise and progress all of the opportunities offered by both your current clients and overseas attorney contacts. They also need to know how to approach prospective clients operating in the sectors in which you have demonstrable expertise and experience.
However, the real benefit for your firm is once your attorneys have developed those skills they will generate better and more consistent results than ‘cheque book marketing’ like advertising and sponsorship ever will … better still, their efforts will be more profitable because they will cost markedly less than advertising or sponsorship.
Tenandahalf deliver bespoke business development workshops designed specifically for patent and trade mark attorneys. Our workshops are packed with straightforward marketing and business development advice we know works. We really will give your attorneys ideas they can put into practice immediately to start winning new work for your firm.
We can create workshops to cover any and every area of business development but the areas we have covered for IP firms in the past include networking, client development/CRM, presentation skills, content production and social media (you can find out more by downloading our current L&D directory here).
With regards to your potential audience, there are no restrictions. We have provided business development training for attorneys at every stage of their career, from TAs, associates and senior associates through to our clients’ most senior partners.
While workshops offer the perfect vehicle for tackling your key business development training needs, they may not cover the more specific requirements of some of your attorneys. This is why we also offer 1on1 BD coaching for lawyers at every level. You can find out more about our 1on1 coaching here.
If you would like to find out more the types of marketing and business development training we could deliver for your firm, please click here to arrange a free initial 45 minute consultation.