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29 Sep 2017
One of the myths we work hardest to dispel is that business development has to mean networking which in turn has to mean formal networking events … and, therefore, if you can’t network, you can’t market.
06 Jun 2017
Over the last two blogs, we've looked at how to package your firm by creating a stronger and more attractive client value proposition; and how to position your firm so that the message gets to the people you really want to be your clients. Now we get to the heart of the matter. If you are going to invest all of that time, money and effort into packaging and positioning your firm, how can you make sure all of the investment actually delivers a tangible financial return?
01 Jun 2017
A law firm's market position is pivotal to its commercial success. Aim too high and you may fall victim to better suited competitors, not to mention waste a wad of marketing cash and potentially burn highly valuable client relationships in the process. Aim too low and you may end up with work at fee levels you really don't want.