Keep up to date with all the latest and most important news and events from Size 10½ Boots!
15 Jun 2011
For law firms, the underlying requirement for any successful marketing and business developments is a workable CRM database. This can be as sophisticated (and expensive) as a ‘bells and whistles' state of the art CRM software system, it could be a middle of the road off the shelf package (that's our chosen option and it works!) or as cheap and cheerful as an excel spreadsheet. As long as the data is accurate, up to date and everyone's doing what they can to keep it that way, it essentially doesn't matter.
13 Jun 2011
Law firms still place too much reliance on that mythical creature the ‘rainmaker' but the good news for law firms everywhere is rainmakers aren't born that way, they're just good at putting some very trainable skills into practice. The more law firms I work with the more I come to the opinion that fee earners and partners actually believe there is a magical cadre at their heart - the so called ‘rainmakers', mythical warriors born with an innate ability to conjure up fees, upon which the rest of the firm can feed until a new harvest is reaped. Well it's nonsense. Suggesting any lawyer is born a natural salesperson is like saying the world's top sports stars just walked off the local park and into the nearest Bentley dealership!
06 Jun 2011
When we're working with lawyers and law firms the one thing we try and get across is successful marketing and business development means creating visibility whether that's visible to a new contact you want to steer toward that all important first instruction, a former client that just isn't providing the level of work you'd expect, a current client you know is in the crosshairs of your competitors or an existing referrer of work. It is essential you remain as visible as you can to all of these groups at all times so you're always best placed when their next requirement for legal advice arises.