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Keep up to date with all the latest and most important news and events from Size 10½ Boots!

It’s not the USP but the CVP

13 Apr 2017

Cards on the table: I don’t accept that differentiation or unique selling points (USPs) exist in a legal marketing context. I know this point of view is divisive. Many agree that, as the majority of law firms do similar things in similar ways, there isn’t one single thing that one firm has that absolutely no other practice can lay claim to. Others still think ‘it’ is out there and continue to hunt it down.

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Could you create great networking events that are fun and successful?

28 Mar 2017

Whilst networking definitely is one of the most effective BD tools open to lawyers in every practice area, you will need a) to enjoy what you’re doing and b) meet the right people if you’re going to get a return from the time you are giving up.  This means that you need to choose your events wisely.

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Package, Position, Profit: The Executive Summary

23 Mar 2017

Doug's new book - Package, Position, Profit: How to Build a Law Firm the 21st Century Wants to Buy - will be published by The Ark Group on the 3rd of April.  To give you a flavour of what it's all about, here is the executive summary: The legal market refuses to stand still. While the muttering about AI and virtual practices rumbles on, unsettling many of the more traditional firm’s views of the future, the level of competition within the markets continues to rise rapidly and apparently unabated ....

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