Keep up to date with all the latest and most important news and events from Size 10½ Boots!
23 May 2017
Over the last 18 months it has been a joy to see not only the increase in the volume of content law firms are producing but also the increase in the quality of that content. It’s also interesting to see how many firms are experimenting with format, eschewing the traditional article for shorter blogs, email bulletins, LinkedIn posts, opinion pieces, and even (and apologies for using what is marketing’s most offensive word) the ‘listicle’.
24 Apr 2017
Within the legal profession a myth has arisen that business development has to mean networking and networking has to mean formal networking events. By extension this has left many lawyers thinking that if you are going to be a successful business developer/marketer, you are going to have to be a flamboyant extrovert, adept with small talk and fully conversant with ‘working the room’.
13 Apr 2017
One of the clichés we are want to trot out when it comes to networking is that it isn’t the turning up that wins work, it’s the follow up. As with all clichés this has only written itself into BD folklore because it is absolutely true. If you are going to invest time in networking, you need to make sure you are ready, willing and able to do the follow up.