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29 Sep 2017
If your career is going to progress at the rate you want it to, you also need to make sure you are visible internally and visible for all the right reasons. To do that you need to create and maintain a personal brand that generates goodwill and positive PR from your partners, your colleagues and the other members of staff you rely on.
29 Sep 2017
One of the myths we work hardest to dispel is that business development has to mean networking which in turn has to mean formal networking events … and, therefore, if you can’t network, you can’t market.
06 Jun 2017
Over the last two blogs, we've looked at how to package your firm by creating a stronger and more attractive client value proposition; and how to position your firm so that the message gets to the people you really want to be your clients. Now we get to the heart of the matter. If you are going to invest all of that time, money and effort into packaging and positioning your firm, how can you make sure all of the investment actually delivers a tangible financial return?