Keep up to date with all the latest and most important news and events from Size 10½ Boots!

How to Identify the Right Market Position

01 Jun 2017

A law firm's market position is pivotal to its commercial success. Aim too high and you may fall victim to better suited competitors, not to mention waste a wad of marketing cash and potentially burn highly valuable client relationships in the process. Aim too low and you may end up with work at fee levels you really don't want.  


Packaging = Client Value Proposition

23 May 2017

When it comes to selling legal services, the way you package your firm is crucial to achieving commercial success, especially in a market that continues to constrict, morph and become even more competitive. By 'packaging', I'm talking about the way you present yourself to an external audience – your clients, referrers or targets. You have to appear the most attractive (i.e. a combination of credible, user-friendly, knowledgeable, technically gifted and well-connected) offering in your chosen markets.


Getting the call to action right

23 May 2017

Over the last 18 months it has been a joy to see not only the increase in the volume of content law firms are producing but also the increase in the quality of that content. It’s also interesting to see how many firms are experimenting with format, eschewing the traditional article for shorter blogs, email bulletins, LinkedIn posts, opinion pieces, and even (and apologies for using what is marketing’s most offensive word) the ‘listicle’.


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Cheryl Cole
Shoe Size: 5 ½