Websites are an Asset not an Overhead
26 July 2011
For too long now many law firms have published an online brochure rather than an interactive website capable of lead generation, business development and paying its own way. Doug believes times need to change.
I don't know about you but I'm a bit tired of reading the same copy on the bulk of law firms' websites. Sector focused, dedicated to listening to clients, adapting to current market requirements, bursting with technical expertise and ready to serve ... so what?!
What I want to know is what can you actually do for me? How can you solve my problems? How have you solved similar problems for similar people in a similar position in the past? Most of all I want to know why would I go to you instead of the firm down the road (whose website says exactly the same thing as yours by the way).
What I want to know is, what are the benefits - directly to me - of using your firm?
Benefits: "Which means for you ..."
Before we get into the meat - i.e. how websites can really establish themselves as an asset - I'd just like to touch on benefits. However your site is set up, whatever response mechanisms are in place, the likelihood is if the copy isn't set up from the client's point of view and doesn't explain exactly how they're going to personally benefit from your services, the chances are response will diminish.
To read on please click the link below....
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Bernard is an expert who knows his subject matter to the extreme. When he speaks you listen because he knows what he is talking about. I would have no hesitation at all in highly recommending him as a person and as someone who can really help you business to grow its sales and increase your profits!
Paul Kincell, President, Chartered Management Institute (Doncaster & Barnsley Branch)
I have an ever growing number of marketing consultants beating a path to my door but what I've found in Courtney Borthwick of Size 10½ Boots is a deep understanding of the fundamentals of legal BD and an uncanny ability to provide insightful advice and add value, every time.
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After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.
Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors
Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.
Scott Baldwin, Head Clerk, St Mary's Chambers
Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.
John Haresnape, Head of UK Business Development, Taylor Wessing LLP, Law Firm
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.
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