People have made up their minds on whether to instruct me before I open my mouth
03 January 2012
From the moment I began to prepare for my meeting with Mitten Clarke I was impressed.
Like everyone my first port of call these days is a firm’s website and I have to say with one exception (Cassons in Manchester if you want to know!) Mitten Clarke’s website encapsulated everything we suggest to our clients. It was a sign of what was to come.
Forget the design – which was modern, clean and attractive – this was a website designed not only to inform but also to interest. Alongside the regular features on the firm and its team (not people, not partners) there was an impressive list of free resources for visitors to use. These resources included downloadable factsheets, online calculators, notice of tax rates and allowances, in-depth market data and a range of free publications.
None of these gave away enough for the user not to need further advice but together they provided a service that, with the law of reciprocity in mind, would make potential clients feel much more inclined to progress their interest with the team (not people, not partners) that successfully engaged them online.
It’s now essential – especially with the ‘professionals’ waiting round the corner for ABS to finally become reality – firms realise giving people a bit more at the first point of contact isn’t giving the crown jewels away, it’s actually the opposite. The more you offer in terms of ‘stuff’ the more people will engage with your site and come back to your site and, most importantly, the better placed you’ll be when they need your services.
There’s even a valuable knock-on to your SEO!
Read it (To read the entire case study please download the original PDF)
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What our clients say about us
Bernard is an expert who knows his subject matter to the extreme. When he speaks you listen because he knows what he is talking about. I would have no hesitation at all in highly recommending him as a person and as someone who can really help you business to grow its sales and increase your profits!
Paul Kincell, President, Chartered Management Institute (Doncaster & Barnsley Branch)
I have an ever growing number of marketing consultants beating a path to my door but what I've found in Courtney Borthwick of Size 10½ Boots is a deep understanding of the fundamentals of legal BD and an uncanny ability to provide insightful advice and add value, every time.
Nick Symington, Business Development Director, Langleys Solicitors
After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.
Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors
Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.
Scott Baldwin, Head Clerk, St Mary's Chambers
Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.
John Haresnape, Head of UK Business Development, Taylor Wessing LLP, Law Firm
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.
Mark Johnson, Managing Director, TPP Law
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