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The article looks at the principle of Stop Selling; Drink Coffee highlighting how the psychology of selling can help professionals.
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I have an ever growing number of marketing consultants beating a path to my door but what I've found in Courtney Borthwick of Size 10½ Boots is a deep understanding of the fundamentals of legal BD and an uncanny ability to provide insightful advice and add value, every time.
Nick Symington, Business Development Director, Langleys Solicitors
"Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun."
John Haresnape, Head of UK Business Development, Taylor Wessing LLP, Law Firm
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.
Mark Johnson, Managing Director, TPP Law
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Robert De Niro
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Shoe size: 9