News
Keep up to date with all the latest and most important news and events from Size 10½ Boots!
PM Forum - East Midlands
20 April 2012
How smarter fee earners win work - the tools and tricks of success
With no sign of the economy getting any better and with clients' budgets seemingly tightening by the day, the need to get out and win work has never been higher. And it's not getting any easier.
Read more...Making Education a Key Marketing Strategy IP Magazine April 2012
03 April 2012
Douglas McPherson argues education is the most valuable marketing strategy for patent and trade mark firms. Not until clients’ most senior managers understand the value of their IP will they be able to truly maximise the value of their business.
Read more...Can smaller law firms get a better return from business development?
16 February 2012
If you’ve seen a newspaper, television or held a conversation in the last 24 months it won’t come as a surprise to hear the economy is not in the best financial shape at the moment.
The traditional response for any business, let alone a professional service firm, is to tighten its belt, cut back on ‘unnecessary’ expenditure and generally trim the fat.
Read more...Family tree
12 February 2012
Generational retention is the key to seeing a private client practice flourish, advises Douglas McPherson
Read more...After CRM? RRM!
08 February 2012
It finally seems as though the legal sector is waking up to the fact CRM is about relationships and a bit of good old-fashioned human interaction rather than software and data entry.
As a result I’d love to promote the fact that client retention and cross-selling opportunities have increased and that the clients themselves feel generally more cared for. Unfortunately I don’t have any hard data (and nor do those firms who still don’t offer any meaningful client review or satisfaction programmes to be fair) so let’s just say it’s just the impression that I get.
Read more...Quality, Conversion, Retention and Growth: The 4-way focus that will break marketing inertia
06 February 2012
It’s often said that, for a law firm, the enemy of effective marketing is inertia. Those forced into its planning use disclaimers like “marketing doesn’t work, “we only market because our competitors do”, “we don’t need to spend too much because all of our work comes from referrals” or – when questioned about the tactics chosen – “because that’s the way we’ve always done it”.
Read more...Issue 8 of BDinLaw will be out on Friday
23 January 2012
The theme for the issue is ‘what clients really want’; to give you a flavour of what it covers, the running order is ...
Read more...Promote the fact you’re friendly and ready to reward client loyalty - not your technical ability!
23 January 2012
I saw this window this morning and had to take a photo of it as it reinforces everything we keep saying!
Read more...Totally Legal Blog: Cross-selling strategies for Private Client Lawyers
15 January 2012
Read more...Car park news: January#1
15 January 2012
Safe in Nottingham, I can still hear the laughter from the southernmost coast of Hampshire ....
Read more...Arrange a free
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What our clients say about us
Bernard is an expert who knows his subject matter to the extreme. When he speaks you listen because he knows what he is talking about. I would have no hesitation at all in highly recommending him as a person and as someone who can really help you business to grow its sales and increase your profits!
Paul Kincell, President, Chartered Management Institute (Doncaster & Barnsley Branch)
I have an ever growing number of marketing consultants beating a path to my door but what I've found in Courtney Borthwick of Size 10½ Boots is a deep understanding of the fundamentals of legal BD and an uncanny ability to provide insightful advice and add value, every time.
Nick Symington, Business Development Director, Langleys Solicitors
After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.
Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors
Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.
Scott Baldwin, Head Clerk, St Mary's Chambers
Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.
John Haresnape, Head of UK Business Development, Taylor Wessing LLP, Law Firm
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.
Mark Johnson, Managing Director, TPP Law
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Elle MacPherson
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