Stake your sector claim (from the CITMA Review)
13 Dec 2018
One of the questions I’m asked most frequently by the trade mark attorneys we work with is “how can I stand out from all of the other trade mark attorneys out there?” My answer (almost) always splits into two parts. First, cultivate strong relationships with your clients and contacts - at home and abroad - so you’re best positioned for referrals. Second, adopt a sector strategy and develop a ‘go to’ status in the industry sectors you want to win work from.
A sector strategy provides a clear focus your business development activity. It allows you to package and promote your particular strengths to a defined audience that you really understand, an audience who will appreciate your specific experience and what you’re saying to them. More importantly, some will start to see why you’re the best choice for them.
This article was first published in the December 2018/January 2019 issue of CITMA Review, the journal of the Chartered Institute of Trade Mark Attorneys (CITMA). For more information on CITMA, please visit citma.org.uk or download the PDF.