4 Steps to Create an Effective Personal Business Development Plan
29 Sep 2017
This article was originally published by Law Practice Manager and is reproduced with their kind permission.
In my last post I compared building a personal “brand” with a personal business development plan. Which is more effective as a means of marketing you and your legal services – are business basics or an unforgettable public persona the winner?
I haven’t changed my opinion – it’s the former by the way – so as promised I’m going to explain how to create your effective, simple and straightforward personal business development plan.
The model we use is the OGTM which allows you to cover off your Objectives, Goals, Tactics and Measures on one easy-to-follow and easy to update piece of paper. But what do those four words cover and how could you complete each part? Let’s have a closer look …
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