Can a Personal Brand help Develop your Reputation at Work?
29 Sep 2017
This article was originally published by Law Practice Manager and is reproduced with their kind permission.
I signed off my last column – 4 Steps to Create an Effective Personal Business Development Plan – by saying that although I’d extolled the virtues of creating a personal BD plan, the part that plan will play will be largely external. It will help you increase your profile in your local area and/or chosen industry sectors. It will also provide a useful reminder to make sure you are doing what you need to do in order to stay visible to your clients, your professional contacts and your targets so you are best positioned for new opportunities.
However, external profile is only one side of the marketing coin.
If your career is going to progress at the rate you want it to, you also need to make sure you are visible internally and visible for all the right reasons. To do that you need to create and maintain a personal brand that generates goodwill and positive PR from your partners, your colleagues and the other members of staff you rely on.
What is personal branding?
The text book (OK, Wikipedia) answer is that personal branding is “the practice of people marketing themselves and their careers as brands.”
But that’s just marketing-speak. In plain English it means you need to establish the perception of you that you want your colleagues to have of you. It’s about creating an impression so that the people you work with (and the people overseeing your career) think about you in a positive way and, by extension, will view working with you in a positive way, most particularly in respect to the types of work you want to do and the types of clients you want to do that work for.
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