How to Identify the Right Market Position

01 Jun 2017

This article was originally published by LexisNexis Enterprise Solutions on 1st June 2017 as part of the build up to Share2017.  It’s is reproduced with their kind permission.


A law firm's market position is pivotal to its commercial success. Aim too high and you may fall victim to better suited competitors, not to mention waste a wad of marketing cash and potentially burn highly valuable client relationships in the process. Aim too low and you may end up with work at fee levels you really don't want.


So, how do you identify, capture and maintain the right market position for your firm? Let me start by answering how to identify the right market position.


If you would like to read the rest, just click here.

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