7 effective BD Ideas that don’t involve networking … but do generate results
24 Apr 2017
This article was originally published by Law Practice Manager on April 22nd 2017 and is reproduced with their kind permission.
Within the legal profession a myth has arisen that business development has to mean networking and networking has to mean formal networking events. By extension this has left many lawyers thinking that if you are going to be a successful business developer/marketer, you are going to have to be a flamboyant extrovert, adept with small talk and fully conversant with ‘working the room’.
This is not the case.
More worryingly it is a misconception that forces some solicitors to excuse themselves from the business development process (“I’m not that type of person … I wouldn’t be any good at it”) despite the fact they know that in this increasingly competitive commercial environment, winning work is going to be pivotal to the progression of their career.
The truth is there is a BD vehicle that suits every personality and for simplicity’s sake we tend to split those vehicles into four …
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