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Helping smarter professional service firms grow


News

Keep up to date with all the latest and most important news and events from Size 10½ Boots!

Generating leads (from the April edition of “Managing Partner”)

22 April 2013

Doug McPherson discusses how fee earners and partners can create personal marketing plans that are effective for business development

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How can you win more work?

20 February 2013

Tenandahalf’s cut out & keep guide to BD strategies that really work

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From the CIPA Journal: Networking without working the room

11 February 2013

When it comes to making business contacts, it is time for a fresh approach.

How do you feel when you walk into a room full of strangers at a business networking event?  Are you in your element, or do you feel a little out in the cold?  Typically, people at formal events struggle to project themselves well, which means they don’t get the value they would like. Are you at the event you need to be? These tips on networking practice may send you in a new, more productive, direction.

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As a barrister, are you ready for change?

27 January 2013

A vital, broad-ranging seminar addressing the changes barristers have to make to stay successful.

Wednesday 6th March, 8am – 9am.

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10½ ways client research delivers a commercial return

25 January 2013

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Tenandahalf’s A-Z of winning more work from your existing clients

20 January 2013

How do smarter firms win more work from their existing clients? By approaching client development in a systemised and organised fashion.

When it comes to winning new work and generating new fees, your clientbase represents the path of least resistance. These are people who have already bought you so don’t need convincing.

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Tenandahalf’s A-Z of how to win new clients

20 January 2013

How do smarter fee earners win more work? The first rule is there is no magic wand.

New client acquisition is about all elbow grease and success will require a bit of time and effort. However, if you apply your elbow grease a little more intelligently, we guarantee you will reap the benefits.

While direct mail, corporate hospitality and the same old advertising opportunities offer a security blanket, do they really work? At Tenandahalf we suggest not!

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A very decent proposal

04 January 2013

How the establishment of a strong, relevant value proposition could help you gain competitive advantage and switch the focus of your marketing to value rather than cost.

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More than just a trip…

13 December 2012

You will get the most out of overseas travel by planning ahead. But what do you need to do before and after the trip to ensure it successfully generates referrals? 

Probably the highest line in any patent firm’s marketing budget is overseas travel. Whether the expenditure relates to attending traditional gatherings like INTA or AIPPI, sector specific conferences or good old fashioned sales trips to see key agents and direct clients based abroad, overseas travel remains an essential component to any successful international marketing strategy. 

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“Franchise? For a law firm? Doesn’t that mean they will dictate how I ‘cook the burgers’?”

04 December 2012

The idea of a franchise is that people with specialist experience in a certain area of business spend time to document 'best practice' in all areas of that business and roll it into a complete 'operating system' including training, supplies, branding, products etc. for others easily to replicate.

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Special Reports

Free business development & marketing reports for the professional services by Tenandahalf.

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What our clients say about us

After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.

Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors

Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.

Scott Baldwin, Head Clerk, St Mary's Chambers

Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.

John Haresnape, Head of UK Business Development, Taylor Wessing LLP

We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.

Mark Johnson, Managing Director, TPP Law

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