Keep up to date with all the latest and most important news and events from Size 10½ Boots!
15 July 2014
While commercial practices can target potential clients by cross referencing their preferred sectors with their geography’s more prevalent industries, business development is slightly trickier for private client practices because your success is dependent on your ability to target individuals rather than businesses.
As a specialist on the private client side, almost anyone you walk past on the street could be a client. The only problem is you can neither identify who needs your help nor the help they require. This means that making sure it’s you they think of if and when a need for legal advice arises is not as straightforward a task as it is for your commercial colleagues. However, by the same token, it is not an impossible task either.
The simple answer is to switch your primary marketing objective from winning instructions to building your profile in your chosen area/s so both you and your practice can enjoy the highest possible levels of visibility.Read more...
11 June 2014
Can you honestly say that you are squeezing out every last opportunity to engage clients on multiple platforms, asks Douglas McPherson
They are the mainstay of almost every private client practice’s marketing plan. They offer professionals the opportunity to impart their wisdom in person to an audience that can cover all of your potential sources of new work – clients, prospects, referrers and colleagues – in one fell swoop. But are you making the most of seminars?Read more...
22 April 2014
Forget the gadgets. Forget the next big thing. Don’t use the virtual as an excuse not to do the physical. Go back to what you know really works: get out, get in, get on. Get out from behind your desk and talk to people; get in with them by being generous with your time, your contacts and your ideas as to how to best service your target market, together if at all possible; get on with people by being yourself and by being willing to engage as a person first, business person second and lawyer third. Conversations and relationships win work, not apps.Read more...
22 April 2014
Quality of service is also your most cost effective marketing tool because unlike advertising, hospitality, sponsorship, networking or even the odd cup of coffee with your best referrers, it costs your practice nothing.
So what are the pillars of great service? Obviously, there’s the frontline – always being accessible, responding quickly, meeting deadlines without being chased, providing advice clearly and concisely and offering reasonable (not cheap, not cut price) and transparent fees.
However, all of this also needs to be underpinned by your ability to manage expectations and this is where the law of ‘2 from 3’ kicks in.Read more...
04 April 2014
I may well be the first to admit that business development/selling/marketing/this week’s preferred moniker isn’t rocket science and is very little other than applied common sense to be honest, and this is something we’re continually reminded of by the solicitors, attorneys and barristers we work with.Read more...
02 April 2014
The fact is while not many lawyers are comfortable with the idea of business development (or ‘selling’ if we’re going to be blunt), the majority have realised it’s a necessary evil. If one is to maximise one’s earnings and realise one’s ambitions of partnership, then the ability to bring in work is essential and to do that – consistently and successfully – you have to be able to sell.Read more...
09 March 2014
I got a taxi back home from Chambers tonight. The driver asked what I did for a living so I explained I am a barrister’s clerk. What follows is our conversation as best as I can recall it.Read more...
21 February 2014
As a law firm, the ‘right work’ can be easily dismissed as simply providing legal advice. However a more important consideration when it comes to defining the ‘right work’ is price. Are you charging in a sensible, profitable way for the firm, and for clients, in an attractive way? While the hourly rate isn’t dead, it is fast becoming outdated and in many cases is simply no longer fit for purpose.
To improve your service levels, look at every part of your business clients come into contact with.Read more...
11 February 2014
Having spent the last seven years helping law firms package and promote themselves, there are very few legal situations Size 10½ Boots haven’t come across. We’d like to use that insight to provide a few helpful tips to help make the job of choosing a lawyer easier and less time consuming.Read more...
23 January 2014
Douglas McPherson offers three simple marketing resolutions for 2014
It's a new year and the perfect time to think about which foundations you can lay to deliver a successful 12 months. So, here are three (proven) tips you can put in place immediately, quickly, cheaply and easily to improve your marketing.Read more...
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What our clients say about us
After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors
Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.Scott Baldwin, Head Clerk, St Mary's Chambers
Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.John Haresnape, Head of UK Business Development, Taylor Wessing LLP
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.Mark Johnson, Managing Director, TPP Law
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