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Helping smarter professional service firms grow


Keep up to date with all the latest and most important news and events from Size 10½ Boots!

Tenandahalf’s 2014 Learning and Development Directory is now available

08 January 2014

We have made some changes to our Learning and Development Directory to reflect the recent growth in our team and, therefore, the range of help we can offer professional service firms.


Is business development just marketing? Or is it also the ongoing development of your business?

31 December 2013

The lines between traditional business development (sales and marketing) and developing your business in a way that will successfully answer all of these questions is becoming increasingly blurred.  That is why Tenandahalf have taken action – ahead, we think, of any other BD agency.

Are you being served?

22 November 2013

Picture your next client, find them then start a conversation about what you do, but don't forget about your existing contacts, says Douglas McPherson


Tenandahalf intelligent marketing in (national) action!

18 October 2013

One of our clients has taken our guerrilla marketing advice to heart and pushed his way on to the nation’s TV screens during Tuesday’s breakfast slot!


The not so secret service (from October’s edition of The Barrister)

25 September 2013

Have you ever sat down and thought about what a solicitor wants from you as a barrister?  The easy answers are of course brilliant advocacy, robust advice and a legal perspective that will help them achieve the best possible outcome for their client and I am neither foolish enough nor qualified enough to argue. 

But I’m not talking about the technical here; I’m talking about the personal.


Two birds, one stone (from Private Client Adviser)

16 September 2013

Your next client could be anyone, so effective targeting is a tricky business, says Douglas McPherson

Professional services have woken up to the true value of client relationship management (CRM) in recent years. More importantly they've realised that CRM is about relationships and old-fashioned human interaction rather than software.

However, in a world where clients could well be one-off purchasers, is a well-timed email update or birthday card ever going to create more than a trickle of referrals to family and friends? My question is: with all this focus on the client, who's taking care of your referrers?


Get to the point! (From Private Client Adviser)

11 August 2013

I accept it is difficult to market private client services to a prospective client who could, quite literally, be anyone you pass on the street. However, that's no excuse for relying on 'box ticking' marketing. Spending money to repeat what you've always done does not equate to efficiency or, more importantly, cost-efficiency.

Once upon a time you could sponsor a roundabout, buy some space in the local paper or take a billboard at the local railway station; sign a cheque; and put away your marketing plan for another year. Job done. Whether or not this actually generated any work was of no consequence. The fact you'd signed off the order meant you'd 'done some marketing'.


Is differentiation a bit of a white elephant?

18 July 2013

Differentiation has been a hot topic for some time but does it exist? Doug McPherson of Size 10½ Boots doesn’t think so. He does however think that there are two workable alternatives that are hugely achievable for any firm.

The more law firms we work with the more we discuss differentiation. I think it’s fair to say alongside the even more amorphous ‘added value’ it may be the most talked about yet least clearly defined subject linked to business development in law today.


Tenandahalf Boots confirmed to host The Bar Council’s upcoming BD and marketing webinar programme

21 May 2013

In the wake of delivering CIPA and ITMA’s recent soft skills webinar programme, Tenandahalf are proud to announce it’s just been confirmed we are to host a similar programme for barristers in association with The Bar Council.


Hide or seek? (from Private Client Adviser)

08 May 2013

Contrary to popular belief, you can market private client if you get out there and meet people, says Doug McPherson


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What our clients say about us

After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.

Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors

Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.

Scott Baldwin, Head Clerk, St Mary's Chambers

Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.

John Haresnape, Head of UK Business Development, Taylor Wessing LLP

We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.

Mark Johnson, Managing Director, TPP Law

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