Keep up to date with all the latest and most important news and events from Size 10½ Boots!
22 November 2013
Picture your next client, find them then start a conversation about what you do, but don't forget about your existing contacts, says Douglas McPhersonRead more...
18 October 2013
One of our clients has taken our guerrilla marketing advice to heart and pushed his way on to the nation’s TV screens during Tuesday’s breakfast slot!Read more...
25 September 2013
Have you ever sat down and thought about what a solicitor wants from you as a barrister? The easy answers are of course brilliant advocacy, robust advice and a legal perspective that will help them achieve the best possible outcome for their client and I am neither foolish enough nor qualified enough to argue.
But I’m not talking about the technical here; I’m talking about the personal.Read more...
16 September 2013
Your next client could be anyone, so effective targeting is a tricky business, says Douglas McPherson
Professional services have woken up to the true value of client relationship management (CRM) in recent years. More importantly they've realised that CRM is about relationships and old-fashioned human interaction rather than software.
However, in a world where clients could well be one-off purchasers, is a well-timed email update or birthday card ever going to create more than a trickle of referrals to family and friends? My question is: with all this focus on the client, who's taking care of your referrers?Read more...
11 August 2013
I accept it is difficult to market private client services to a prospective client who could, quite literally, be anyone you pass on the street. However, that's no excuse for relying on 'box ticking' marketing. Spending money to repeat what you've always done does not equate to efficiency or, more importantly, cost-efficiency.
Once upon a time you could sponsor a roundabout, buy some space in the local paper or take a billboard at the local railway station; sign a cheque; and put away your marketing plan for another year. Job done. Whether or not this actually generated any work was of no consequence. The fact you'd signed off the order meant you'd 'done some marketing'.Read more...
18 July 2013
Differentiation has been a hot topic for some time but does it exist? Doug McPherson of Size 10½ Boots doesn’t think so. He does however think that there are two workable alternatives that are hugely achievable for any firm.
The more law firms we work with the more we discuss differentiation. I think it’s fair to say alongside the even more amorphous ‘added value’ it may be the most talked about yet least clearly defined subject linked to business development in law today.Read more...
21 May 2013
In the wake of delivering CIPA and ITMA’s recent soft skills webinar programme, Tenandahalf are proud to announce it’s just been confirmed we are to host a similar programme for barristers in association with The Bar Council.Read more...
08 May 2013
Contrary to popular belief, you can market private client if you get out there and meet people, says Doug McPhersonRead more...
22 April 2013
Violence is never to be condoned - particularly at work. Anyone that watched the Liverpool v Chelsea match on Sunday will have been appalled to see Luis Suarez bite the arm of Branislav Ivanovic during the match. The incident was missed by the referee but the FA have picked up on it and rumours now abound as to the level of penalty that should be applied. The critics range in view from a 7 or 8 match ban to permanent exclusion from the game. Liverpool have fined him but insist he still has a future with the club. However, how would the position be viewed in the normal every day world of work?Read more...
22 April 2013
Doug McPherson discusses how fee earners and partners can create personal marketing plans that are effective for business developmentRead more...
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What our clients say about us
After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors
Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.Scott Baldwin, Head Clerk, St Mary's Chambers
Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.John Haresnape, Head of UK Business Development, Taylor Wessing LLP
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.Mark Johnson, Managing Director, TPP Law
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