Founding Director, Bernard Savage is featured in the Winter 2008 PM Forum magazine.
The article looks at the principle of Stop Selling; Drink Coffee highlighting how the psychology of selling can help professionals.
Below is a PDF version of the Stop Selling; Drink Coffee article.
Read it (PM_Winter_2008_-_B_Savage.pdf)
How to sell professional services
Bernard spoke at the Chartered Institute of Patent Attorneys breakfast seminar on Tuesday 28th October in London. The topic of the event was on how to sell professional service firms.
For further details of future CIPA events please visit the CIPA website.
"Stop selling, drink coffee"
Bernard presented on this topic to the LMS Junior Lawyer Forum on Thursday 2nd October in London.
For further details on future Law Society events, please vist the Law Society website.
I have an ever growing number of marketing consultants beating a path to my door but what I've found in Courtney Borthwick of Size 10½ Boots is a deep understanding of the fundamentals of legal BD and an uncanny ability to provide insightful advice and add value, every time.
Nick Symington, Business Development Director, Langleys Solicitors
"Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun."
John Haresnape, Head of UK Business Development, Taylor Wessing LLP, Law Firm
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.
Mark Johnson, Managing Director, TPP Law
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Cheryl Cole
Singer
Shoe size: 5½