Keep up to date with all the latest and most important news and events from Size 10½ Boots!
11 December 2014
Packed full of practical marketing and business development advice, the Tenandahalf Christmas Annual is the perfect accompaniment for any lawyer or accountant’s festive endeavours.
The annual brings together the best of our blogs, press and top tips into one edifyingly delicious bite sized chunk.
Please help yourself to a copy by downloading the PDF.
14 November 2014
Cross-selling is a funny old business. On one hand, every professional service firm knows they need to be doing it but on the other, very few do it well - if at all.
The trouble is (and I need to be careful about making absolute statements as marketing and business development is not an exact science) if you do take the time and trouble to get it right, it is without doubt the easiest and most productive source of new work open to you. Why? Because all of your targets will be people who have already made the decision to work with you and, more importantly, pay for that work.
So how do you get a cross-referral strategy up and running? Here are two practical tips you can implement immediately and at negligible cost.Read more...
04 November 2014
While I don’t want to annoy anyone with my first sentence, I think it’s fair to say that if a business owner was to list out the subjects they want to talk about, insolvency and recovery would not be at the top of that list.
I would be willing to add that if the same business owners were to find themselves in serious financial trouble, the likelihood they would go out of their way to admit their situation and make contact with IPs and/or insolvency lawyers would be, at best, slim.Read more...
02 October 2014
The first thing to consider when you're looking for alternative ways to network is to choose something that, a) plays to your personal strengths and preferences and, b) is something you actually want to do. If you can tick both of those boxes you will sow the seeds for real success. Why? Because you will be yourself, you won't find last minute excuses to postpone or cancel and, most importantly, you'll filter the attendees so you have a group who share your interests.Read more...
28 August 2014
When it comes to client management (and, more importantly from a commercial perspective, client retention and client development), there is simply no substitute for spending time with people.
Profitable long-term working relationships cannot be established unless the required level of trust has been established and both parties know each other well and are comfortable discussing even the most difficult issues. That level of relationship can only be established if you are prepared to sit down with your clients at regular intervals throughout the year –outside of any recent or current matters - and just chat.Read more...
24 July 2014
Why have attorneys been slow to grasp the opportunities that social media presents? Bernard Savage offers an explanation
There are several possible reasons for the slow adoption of social media applications such as LinkedIn, Twitter, Facebook and blogs.
15 July 2014
While commercial practices can target potential clients by cross referencing their preferred sectors with their geography’s more prevalent industries, business development is slightly trickier for private client practices because your success is dependent on your ability to target individuals rather than businesses.
As a specialist on the private client side, almost anyone you walk past on the street could be a client. The only problem is you can neither identify who needs your help nor the help they require. This means that making sure it’s you they think of if and when a need for legal advice arises is not as straightforward a task as it is for your commercial colleagues. However, by the same token, it is not an impossible task either.
The simple answer is to switch your primary marketing objective from winning instructions to building your profile in your chosen area/s so both you and your practice can enjoy the highest possible levels of visibility.Read more...
11 June 2014
Can you honestly say that you are squeezing out every last opportunity to engage clients on multiple platforms, asks Douglas McPherson
They are the mainstay of almost every private client practice’s marketing plan. They offer professionals the opportunity to impart their wisdom in person to an audience that can cover all of your potential sources of new work – clients, prospects, referrers and colleagues – in one fell swoop. But are you making the most of seminars?Read more...
22 April 2014
Forget the gadgets. Forget the next big thing. Don’t use the virtual as an excuse not to do the physical. Go back to what you know really works: get out, get in, get on. Get out from behind your desk and talk to people; get in with them by being generous with your time, your contacts and your ideas as to how to best service your target market, together if at all possible; get on with people by being yourself and by being willing to engage as a person first, business person second and lawyer third. Conversations and relationships win work, not apps.Read more...
22 April 2014
Quality of service is also your most cost effective marketing tool because unlike advertising, hospitality, sponsorship, networking or even the odd cup of coffee with your best referrers, it costs your practice nothing.
So what are the pillars of great service? Obviously, there’s the frontline – always being accessible, responding quickly, meeting deadlines without being chased, providing advice clearly and concisely and offering reasonable (not cheap, not cut price) and transparent fees.
However, all of this also needs to be underpinned by your ability to manage expectations and this is where the law of ‘2 from 3’ kicks in.Read more...
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What our clients say about us
After a rigorous tendering process Size 10½ Boots came out as the obvious choice. Their understanding of our culture, issues, market and direction showed that they had put in the effort. Coming to the end of the first year and we are seeing the results that were promised and a new enthusiasm from the firm to embrace BD. I have no doubt that the investment we have made in Bernard, Doug and the team will be paying dividends for many years to come.Jason Edge, Head of Marketing and Business Development, Mayo Wynne Baxter Solicitors
Our experience with Size 10½ Boots has been a breath of fresh air and, speaking as someone who would have laughed heartily at the idea of BD training for barristers 3 years ago, I am a convert and looking forward to what we can achieve with our new found direction and approach.Scott Baldwin, Head Clerk, St Mary's Chambers
Bernard provides refreshingly down-to-earth advice. He was great at demystifying and humanising a series of marketing concepts and giving us practical action plans we could each take away from our training session. The training was lively, productive and fun.John Haresnape, Head of UK Business Development, Taylor Wessing LLP
We needed to train our lawyers on the art of bringing in new business. Size 10½ Boots designed and delivered a high impact training programme, supplemented by one-to-one coaching for senior managers. The result was to create an energized marketing culture which has had a positive impact on the bottom line just when we needed it.Mark Johnson, Managing Director, TPP Law
Robert De Niro
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