Keep up to date with all the latest and most important news and events from Size 10½ Boots!
03 Mar 2019
Client development used to be the preserve of the corporate world but increasingly it is assuming its rightful place as one of the core components of a professional service firm’s business development plan. Law and accountancy firms have finally realised that selling more to someone who already likes/trusts/respects your brand is a much easier (and more cost-effective) prospect than constantly trying to win brand new clients. However, despite making huge steps forward in recent years (backed up by the strong and resilient relationships fostered and maintained by their clerks) barristers chambers still have some way to go when it comes to really embracing a client development culture.
20 Feb 2019
By far the easiest route to practice growth is through your existing client base. If you can manage these relationships effectively, you’ll generate new work – whether in the form of more work from the clients themselves or from the referrals they generate. The question is: how do you make sure your client relationships are generating those all-important opportunities? The key to unlocking the potential in your client relationships (increased retention, cross- and up-selling opportunities and referrals) is to listen.
15 Feb 2019
In the first of what we hope will become regular CoffeeCast extras we talk SEO (and how to master it) with digital specialist Simon Gorman, Marketing Manager at Keebles LLP. Simon provides a whistle-stop tour of why SEO has to play a crucial role in your marketing plan, what he’s done to boost his firm’s rankings and the commercial benefits he’s seen as a result (spoiler: they’re winning work!) before leaving us with his top 3 SEO tips … and all in less time than it takes to drink a cup of coffee!You can listen to the CoffeeCast on iTunes or on Podomatic or on Castbox right now.