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06 Jun 2017
Over the last two blogs, we've looked at how to package your firm by creating a stronger and more attractive client value proposition; and how to position your firm so that the message gets to the people you really want to be your clients. Now we get to the heart of the matter. If you are going to invest all of that time, money and effort into packaging and positioning your firm, how can you make sure all of the investment actually delivers a tangible financial return?
01 Jun 2017
A law firm's market position is pivotal to its commercial success. Aim too high and you may fall victim to better suited competitors, not to mention waste a wad of marketing cash and potentially burn highly valuable client relationships in the process. Aim too low and you may end up with work at fee levels you really don't want.
23 May 2017
When it comes to selling legal services, the way you package your firm is crucial to achieving commercial success, especially in a market that continues to constrict, morph and become even more competitive. By 'packaging', I'm talking about the way you present yourself to an external audience – your clients, referrers or targets. You have to appear the most attractive (i.e. a combination of credible, user-friendly, knowledgeable, technically gifted and well-connected) offering in your chosen markets.