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29 Sep 2017
In my last post I compared building a personal “brand” with a personal business development plan. Which is more effective as a means of marketing you and your legal services – are business basics or an unforgettable public persona the winner? I haven’t changed my opinion – it’s the former by the way – so as promised I’m going to explain how to create your effective, simple and straightforward personal business development plan.
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29 Sep 2017
If your career is going to progress at the rate you want it to, you also need to make sure you are visible internally and visible for all the right reasons. To do that you need to create and maintain a personal brand that generates goodwill and positive PR from your partners, your colleagues and the other members of staff you rely on.
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29 Sep 2017
One of the myths we work hardest to dispel is that business development has to mean networking which in turn has to mean formal networking events … and, therefore, if you can’t network, you can’t market.
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