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23 Sep 2016
When it comes to marketing and business development, one of the most practical books ever written is Confessions of an Advertising Man by David Ogilvy ... many of the points raised still hold true, particularly in a legal marketing context and particularly if you are looking to articulate your firm's offering and then promote that offering more effectively.
08 Aug 2016
When business development is mentioned lawyers generally think that this means networking, and when lawyers think ‘networking’, they immediately think of formal networking events. The trouble is that most people (me included) don’t like formal networking events. Unfortunately for those that don’t like and won’t do formal networking, a lawyer’s career does hinge on their ability to win work. This means you can’t just ignore business development; you need to find alternative ways to ensure you are making a positive and productive contribution to winning work for your firm.
19 Jul 2016
Whether it is on a geographic or sector-specific basis, more and more law firms are investing in exhibition space. The problem is that it is an expensive business. The combined cost often means exhibiting is not the best use of the time, budget, and resources a law firm has available for business development. I thought Iwould use this month's column to share some best practice covering what you need to do before, during, and after the event to make it worthwhile.