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Lawyers and accountants, when it comes to business development stop doing strategy and start doing stuff!

28 Mar 2017

A plan doesn’t build a business, action does.  A half-baked strategy brilliantly executed is better than a clever marketing strategy that isn’t implemented. This is not a call to arms to stop business plans because focus is important but it is a call to switch that focus onto tactics and learning by doing. As I see it the biggest barrier to a lawyer, barrister or accountant’s progress when it comes to marketing or business development is not an absence of discussion about strategy, it’s down to the fact that not enough time is being given to implementation.
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Posted by Douglas  | Comments: 0

For lawyers and accountants business development is as easy as A, B, C ...

16 Mar 2017

A is for Action .... You will have heard it before but when it comes to marketing and business development there is no magic wand and no fairy dust.  If you are going to win new clients, you are going to have to do something.
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Is social media building a more sociable market or just building lazy marketers?

09 Mar 2017

Last week one of my contacts shared a great piece (though of course now I’ve finally say down to write this somewhat predictably can’t find it anywhere!). It basically said that if the author was going to agree to LinkIn with someone, don’t then ruin it by immediately following up the acceptance with a direct message containing a clumsy sales pitch. I was in the middle of three things when I read this so may not have liked/shared it as I should’ve (which will explain why I can’t find it now) but it did stick with me. Firstly I started to notice how many people on Twitter were doing it.
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The truth about the 6 main myths that stop lawyers and accountants pursuing sector based marketing

07 Mar 2017

Last week we looked at the 3 essential building blocks required to start a sector marketing project.  This week I thought I’d turn attention to the most frequent obstacles to putting those building blocks in place – namely the internal cynicism and even suspicion some partners in law firms and accountancy practices tend to have as soon as sector marketing is mentioned.
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What are the 3 essential building blocks every lawyer or accountant needs to launch a successful sector strategy?

02 Mar 2017

More and more firms are now (quite rightly) promoting themselves along sector lines. The advantages are obvious. It makes it easier to target and to package and promote exactly how your services will benefit those targets. It also provides the perfect platform for you to showcase your knowledge of/expertise in these sectors to make you the most attractive choice when people and businesses in those sectors are looking for a new lawyer, attorney or accountant.
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Posted by Douglas  | Comments: 0

How bad can a cold marketing email be? Come closer my friends, come closer ...

22 Feb 2017

The one thing we want to do as a BD agency is try and promote best practice when it comes to marketing and business development. We employ a number of ways and means to do that and working hard to give people the focus and confidence to try new things is at the heart of our ethos.  And if you’re going to work on confidence you have to be constructive, even-handed and accentuate the positive whilst ignoring the negative. All very worthy.  All rules to live your life by but …the only trouble is sometimes something so repugnant, so brain-singingly awful comes across your desk that you just have to pull the wings off that particular fly.  Publicly.  Today was one of those days.
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Posted by Douglas  | Comments: 0

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