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2 marketing/business development lessons lawyers and accountants can learn from 2 of the Premier League’s most visible managers

15 Dec 2016

Blimey Charlie, I can feel some eyes glazing over already at the mere mention of football but cut me some slack, this is the first football-based blog of the year …. and it’s nearly Hogmanay! As we’ve hit the middle of the week I’ve now managed to catch up on the poisonous pedantry of the podcast pundits and 2 things from last week’s Premier League fixtures jumped out at me. Better still, both are things I can use as highly synthetic vehicles to make two very different points designed to help lawyers, barristers and accountants with their marketing and business development. 
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Posted by Douglas  | Comments: 5

When you have followed up with a new contact by email but only get radio silence, what should you do next?

13 Dec 2016

You meet someone at a networking event.  You get on and find some common ground – perhaps you both were residents in Cripps Hall at University of Nottingham or have got copies of “Anarchy in the UK” 7” single in mint condition or have read all 76 Agatha Christie novels. Excited by the possibilities of future collaborations you follow up by email suggesting meeting up for a coffee or beer. And then nothing happens. The conclusion you reach is that the other party is not interested in meeting up or what you have to offer. You feel rejected, embarrassed and a tad disappointed. Wrong, wrong, wrong!
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Posted by Douglas  | Comments: 3

4 business development lessons lawyers and accountants can learn from Martin Scorsese

09 Dec 2016

“What the devil has Italian-American director and producer got to with a lawyer, barrister or accountant’s marketing and business development?” you are probably asking yourself.  And a reasonable question it would be too. I could manufacture some highly convoluted explanation but you’ll see straight through it so I’ll go with the truth – a few things have come up recently that I wanted to share and this seemed like a way of tackling them that (however synthetic it obviously is) might look half interesting and catch a few readers’ eyes so here we go …
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Posted by Douglas  | Comments: 2

Are you doing enough to get visible and stay visible?

23 Nov 2016

Last weekend I had the pleasure of delivering a talk to barristers clerks at the IBC conference, a great opportunity to reconnect with some old friends, clients and contacts in Chambers and meet some new people too.  As well as having a great time I was reminded of some important Business Developments (BD) lessons, here they are ...
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Posted by Douglas  | Comments: 3

Do you remember John Peel’s Festive 50’s? Why 'personal anchors' are an essential component in Business Development

02 Nov 2016

If your business year starts between Jan-May you should be starting the planning process now. What worked well? What could you do better next year? What do clients say about your service? What are the key areas of the business to focus on in the year ahead? How will you equip your team with the necessary marketing and Business Development (BD) skills to implement your plan? What external support will you need to help you?
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Posted by Douglas  | Comments: 5

Strength though simplicity: 3 reasons why your practice is actually no different to anyone else’s

19 Oct 2016

I have lost count how many times I have sat across from a solicitor, accountant or barrister who listens to what we have to say about marketing and business development with (apparent) interest but, at the end of the meeting, sits back, bows their head, raises an eyebrow, arches their fingers before and hits me with … “… well all of that is all very interesting but what you don’t realise is my practice is actually very different.” Of all of the responses we get while we’re out doing our own business development this is the one I dread. 
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Posted by Douglas  | Comments: 2

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