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The simple CRM lesson every lawyer and accountant can learn from Edward VII

05 Sep 2018

I was very recently told quite a good story. Whilst hosting a very high ranking Indian guest at a royal banquet, the then king Edward VII noticed the visiting dignitary drinking form his finger bowl. Rather than pulling him up on this obvious etiquette faux pas, the king picked his bowl up and did exactly the same. The reason I was told the story is the chap I was talking to was trying to illustrate what ‘being a gentleman’ actually meant but it struck me that it also provides a critical lesson in effective client relationship management (CRM).
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Posted by Douglas  | Comments: 0

What business development lessons can lawyers and accountants learn from Billie Jean King?

16 Jul 2018

Ms King told a story about having to deliver a motivational speech but admitted she didn’t have a clue what to say. All she knew was she wanted to deliver 3 clear messages (itself part of the Tenandahalf presentation mantra). She asked her mentor, the then CEO of DuPont, for advice and he said to use his 3 golden rules - It all comes down to relationships, Always be willing to learn, Be a problem solver
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Posted by Douglas  | Comments: 0

Successful content is as easy as C, P, D

12 Jul 2018

The majority of lawyers, accountants, IP attorneys and barristers are now producing a consistent flow of content.  The only trouble is not enough of them are seeing the level of return the time and
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Posted by Douglas  | Comments: 0

5 easy ways to make networking more effective ... and more enjoyable!

22 Jun 2018

I’ve spent a lot of this week helping various solicitors, patent attorneys and accountants to identify the right networking vehicles for them so it’s as easy as possible for them to meet useful new contacts. While the clients were all very different and interested in meeting totally different people there were a few common themes that came out. I thought it may be useful to share those with you ...
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Posted by Douglas  | Comments: 0

Wetherspoons, social media and the need to just have a chat

19 Apr 2018

Over the last couple of days I’ve been following the public denouncement of Wetherspoon’s decision to scrap their social media presence with some amusement … err, I mean – of course – ‘with no little professional interest’. The digital marketing community are aghast at what they have variously described as a “short-sighted”, “ill conceived” and “ludicrous” decision.  How – they ask – can any rational 21st century business operate without the support of a canny social media strategy? 
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Posted by Douglas  | Comments: 0

A crucial business development lesson lawyers and accountants can learn from FC Barcelona

10 Apr 2018

Successful marketing and business development starts has to start with a common ethos (or in professional marketing circles, a client value proposition or CVP). Call it what you will that ethos/proposition/vision will not only bind everything you do together and give your team the focus and direction they need to succeed, it’ll also send your clients, contacts and targets a clear, consistent and attractive message that will help you stand out from your competitors.
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Posted by Douglas  | Comments: 0

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