Blog

Welcome to the Size 10½ Boots Blog.

Is social media building a more sociable market or just building lazy marketers?

09 Mar 2017

Last week one of my contacts shared a great piece (though of course now I’ve finally say down to write this somewhat predictably can’t find it anywhere!). It basically said that if the author was going to agree to LinkIn with someone, don’t then ruin it by immediately following up the acceptance with a direct message containing a clumsy sales pitch. I was in the middle of three things when I read this so may not have liked/shared it as I should’ve (which will explain why I can’t find it now) but it did stick with me. Firstly I started to notice how many people on Twitter were doing it.
Read More...

Posted by Douglas  | Comments: 0

The truth about the 6 main myths that stop lawyers and accountants pursuing sector based marketing

07 Mar 2017

Last week we looked at the 3 essential building blocks required to start a sector marketing project.  This week I thought I’d turn attention to the most frequent obstacles to putting those building blocks in place – namely the internal cynicism and even suspicion some partners in law firms and accountancy practices tend to have as soon as sector marketing is mentioned.
Read More...

Posted by Douglas  | Comments: 0

What are the 3 essential building blocks every lawyer or accountant needs to launch a successful sector strategy?

02 Mar 2017

More and more firms are now (quite rightly) promoting themselves along sector lines. The advantages are obvious. It makes it easier to target and to package and promote exactly how your services will benefit those targets. It also provides the perfect platform for you to showcase your knowledge of/expertise in these sectors to make you the most attractive choice when people and businesses in those sectors are looking for a new lawyer, attorney or accountant.
Read More...

Posted by Douglas  | Comments: 0

How bad can a cold marketing email be? Come closer my friends, come closer ...

22 Feb 2017

The one thing we want to do as a BD agency is try and promote best practice when it comes to marketing and business development. We employ a number of ways and means to do that and working hard to give people the focus and confidence to try new things is at the heart of our ethos.  And if you’re going to work on confidence you have to be constructive, even-handed and accentuate the positive whilst ignoring the negative. All very worthy.  All rules to live your life by but …the only trouble is sometimes something so repugnant, so brain-singingly awful comes across your desk that you just have to pull the wings off that particular fly.  Publicly.  Today was one of those days.
Read More...

Posted by Douglas  | Comments: 0

3 BD tips lawyers and accountants can put in to practice (quickly and easily) to make you more visible to your clients, contacts and targets

17 Feb 2017

At Tenandahalf we unequivocally believe that the words ‘marketing’, ‘business development’ or ‘selling’ could disappear tomorrow and be replaced with a single word – ‘visibility’. Why is that?  Well,
Read More...

Posted by Douglas  | Comments: 0

What can lawyers and accountants learn about business development from a near death experience?

15 Feb 2017

Did you hear the story about the Australian man, Dan Miller, whose excavator fell into a dam? He survived after being trapped underwater for hours, with just his nose and forehead above the surface. The story of courage got me thinking about how it might relate to Business Development and indeed perhaps wider lessons in life.
Read More...

Posted by Douglas  | Comments: 0

Page 9 of 38 pages

<< First < 1 ... 5 6 7 8 9 10 11 12 13 14 ... 38 > Last >>

Blog Archive