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This Sporting Life: Radio X’s Johnny Vaughan explains why activities breathe life into networking

22 Nov 2017

We’ve been extoling the virtues of basing networking events around an activity for a while now.  I have no figures to hand but we have seen a definite upward trend in attendances (particularly when it is a inter-professionals/referrers type event) when there has been something to do.  Up until last week that trend was supported by nothing more than a belief people will probably come to events that are a bit different to the run of the mill drinks and canapés so beloved of the lawyers, accountants and barristers.
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What are the 4 simple things solicitors, accountants and barristers can do to improve their chances of enjoying a successful SECOND meeting?

31 Oct 2017

Imagine the scene.  You’ve met someone; it may have been at a conference, a networking event, at one of your firm/chambers’ seminars or at a spot of corporate hospitality.  You’ve done follow ups 1 &
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What business development lessons can lawyers and accountants learn from Mansfield Town FC?

28 Sep 2017

When do loyal football supporters of lower league teams ever learn? I thought going to Accrington a few weeks ago and conceding a last minute goal to lose a game my team, Mansfield Town, should have won was bad. A long trip to Cheltenham last night from London was worse – especially as a 4 hour business trip to Carlisle followed this morning. So, what lessons can be learnt? Or more pertinent to you the reader, what is the application to your Business Development?
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3 potential sources of new ideas to help you make a contribution to your firm or Chambers’ content marketing

12 Sep 2017

When we are working on content marketing projects with solicitors, IP attorneys, barristers or accountants one of the questions we asked repeatedly is “where do I get my ideas from?”  It is a very valid question, especially if you want your content to be engaging and of actual value to your readers.  When I’m asked this question before we start to consider potential sources my immediate response is always to remind the client to be confident in themselves and their abilities; you’ve done the training, you have the client experience and you do what you are planning to write about day in day out.
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3 content marketing myths we can smash once and for all

05 Sep 2017

Recently I’ve been doing a lot of work on content production with various clients in various ways and as part of various projects.  I think it’s fair to say that although all we’re really asking people to do is write about what they do every day, the act of turning subjects they know inside out into something their clients, targets or contacts will want to read does not (at first at least) always come naturally to some of the solicitors, accountants, barristers and IP attorneys we work with. This is not meant as a criticism in any way.  They all understand why content’s required, it’s just that there seems to be a couple of hurdles blocking the production of that all-important first piece to get them up and running.
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When it comes to your business development ethos, are you a giver ... or a biller?

28 Aug 2017

Client experience is something the professional services are thankfully working harder and harder to perfect. There is greater choice in the legal and accounting sectors than ever before and an increasingly savvy client base with an increasingly keen eye for added value not to mention a bargain which once combined are the factors driving increasingly promiscuous purchasing behaviours.
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