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Guest blog: Chasing shiny objects will wreck your marketing!

20 Jan 2018

This week we have a guest blog from our pal down under Chris Hargreaves, lawyer and digital marketing expert.
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Posted by Douglas  | Comments: 0

The 4 step meeting plan that’ll make sure your business development doesn’t fall victim to the dummy curve

12 Jan 2018

As with many of the principles that underpin the weird and wonderful world of business development, the ‘dummy curve’ is an American construct.  If you’ve never come across the term it basically relates to the 3-point trajectory a business developer can find themselves on.
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How do lawyers, accountants, patent and trade mark attorneys and barristers really win better work more easily and cost effectively?

06 Dec 2017

Four in ten Tenandahalf instructions are to deliver Business Development (BD) training. Clients feel that this training investment will give their fee earners more confidence, focus energy and sharpen skills leading to better results. Such training takes various forms depending on client’s needs and goals but typically group workshops and/or 1on1 coaching. So, what has Tenandahalf learnt that you can apply in your business immediately?
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6 ways solicitors, accountants, patent attorneys and barristers can reutilise their seminar content

06 Dec 2017

I think it’s fair to say while few solicitors, accountants, patent attorneys and barristers enjoy delivering seminars or workshops, even less enjoy putting them together.  Yes, it definitely is a fiddly, time consuming exercise and it tends to takes substantially more time to research and prepare than it does to deliver.  So why then do the majority of presenters tend to park and forget about their notes and slides as soon as they step down from the stage?
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Posted by Douglas  | Comments: 0

8 reasons a sector marketing approach will make your business development more effective and more productive

30 Nov 2017

Instead of trying to all things to all people, you need to think about the sectors and segments you offer greatest value to.  From there you can design your approach to targeting, approaching and ultimately converting those groups because you’ll be able to demonstrate you understand both them and the specialist support they need to successfully achieve their personal or commercial objectives. 
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If your diary’s beginning to look a lot like Christmas, here’s a quick networking refresher

24 Nov 2017

The run up to Christmas is always BD central. You have invites coming in hand over fist and some of them may even look interesting … or at least they’ll act as a timely reminder that you do really need to see those particular people before the year is out. However as a solicitor, accountant, barrister, clerk or a patent/trade mark attorney you need to know the time you invest in attending actually has some benefit, especially as you have to keep up with the day job at the same time.
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Posted by Douglas  | Comments: 0

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