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Welcome to the Size 10½ Boots Blog.

How do I turn coffee conversations into new opportunities?

06 Sep 2019

Answering this question is like trying to answer an inquisitive teenager when they ask you “how many dates does it take to … (well you can fill in this bit!)?” It’s impossible to give an accurate response as every relationship is unique; there are simply too many variables and unknowns.
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Posted by Douglas  | Comments: 0

How do I use social media to win new business?

30 Aug 2019

I get asked this question once a week every week and my immediate response is always “why do you want to use social media?” and before I get deluged by digital agencies, SEO experts and beard oil soaked media hipsters, please let me explain why - just like a good doctor, a good business adviser knows to find out what the underlying issue really is.
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Posted by Douglas  | Comments: 0

A half-baked strategy brilliantly executed is better than a brilliant strategy poorly executed

23 Aug 2019

How many strategy meetings have you sat in? And how many conversations about implementing strategies have you had?  I bet the answer is more strategy and less review and working out how to actually do what needs doing? And a quick scan of the books in the business section of a bookstore beginning with the letter W (other book shops are available) will only support my assumption!
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Posted by Douglas  | Comments: 0

Niche your niche

16 Aug 2019

More and more professional service firms are now realising that adopting a sector focus is the smartest way to promote their business. To be frank many of the early adopters of sector marketing were simply adding a bit of window dressing to their website that nodded towards the fact they may have a specialism but what is interesting to see now is to see just how seriously both law/accountancy/IP firms and their clients are taking this genuinely client facing approach.
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Posted by Douglas  | Comments: 0

Why ‘let’s hear your pitch then” are words no one should ever hear (and what to do if you hear them)

12 Aug 2019

"Right, let's hear your pitch then."There are very few word combinations that can cause by heart to sink quite as quickly but unfortunately it has become the automatic default for far too many people
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Posted by Douglas  | Comments: 0

A 15-point checklist to help you create a more effective personal BD plan

12 Aug 2019

Sometimes when our clients are asked to create a personal business development plan for the year ahead the progress is hampered by a very simple question – “what do I put in it?” (And as you’ve
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Posted by Douglas  | Comments: 0

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