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8 reasons a sector marketing approach will make your business development more effective and more productive

30 Nov 2017

Instead of trying to all things to all people, you need to think about the sectors and segments you offer greatest value to.  From there you can design your approach to targeting, approaching and ultimately converting those groups because you’ll be able to demonstrate you understand both them and the specialist support they need to successfully achieve their personal or commercial objectives. 
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If your diary’s beginning to look a lot like Christmas, here’s a quick networking refresher

24 Nov 2017

The run up to Christmas is always BD central. You have invites coming in hand over fist and some of them may even look interesting … or at least they’ll act as a timely reminder that you do really need to see those particular people before the year is out. However as a solicitor, accountant, barrister, clerk or a patent/trade mark attorney you need to know the time you invest in attending actually has some benefit, especially as you have to keep up with the day job at the same time.
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This Sporting Life: Radio X’s Johnny Vaughan explains why activities breathe life into networking

22 Nov 2017

We’ve been extoling the virtues of basing networking events around an activity for a while now.  I have no figures to hand but we have seen a definite upward trend in attendances (particularly when it is a inter-professionals/referrers type event) when there has been something to do.  Up until last week that trend was supported by nothing more than a belief people will probably come to events that are a bit different to the run of the mill drinks and canapés so beloved of the lawyers, accountants and barristers.
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What are the 4 simple things solicitors, accountants and barristers can do to improve their chances of enjoying a successful SECOND meeting?

31 Oct 2017

Imagine the scene.  You’ve met someone; it may have been at a conference, a networking event, at one of your firm/chambers’ seminars or at a spot of corporate hospitality.  You’ve done follow ups 1 &
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What business development lessons can lawyers and accountants learn from Mansfield Town FC?

28 Sep 2017

When do loyal football supporters of lower league teams ever learn? I thought going to Accrington a few weeks ago and conceding a last minute goal to lose a game my team, Mansfield Town, should have won was bad. A long trip to Cheltenham last night from London was worse – especially as a 4 hour business trip to Carlisle followed this morning. So, what lessons can be learnt? Or more pertinent to you the reader, what is the application to your Business Development?
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3 potential sources of new ideas to help you make a contribution to your firm or Chambers’ content marketing

12 Sep 2017

When we are working on content marketing projects with solicitors, IP attorneys, barristers or accountants one of the questions we asked repeatedly is “where do I get my ideas from?”  It is a very valid question, especially if you want your content to be engaging and of actual value to your readers.  When I’m asked this question before we start to consider potential sources my immediate response is always to remind the client to be confident in themselves and their abilities; you’ve done the training, you have the client experience and you do what you are planning to write about day in day out.
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