Blog
Welcome to the Size 10½ Boots Blog.
05 Nov 2019
Why do I make such a bullish claim? Well, most people agree with the notion that success in professional services hinges on two things – a quality product/ service that people want to buy and strong relationships ...
Read More...
Share on: 
Posted by Douglas | Comments: 0
01 Nov 2019
Some law, IP and accountancy firms are still looking for marketing magic wand, some brilliant new idea no one else has ever had. The reason they can’t find it is that it doesn’t exist! My suggestion? Instead of searching for something that doesn’t exist, check that you’re doing the basics listed out below; these simple tactics will ensure you are getting the best results from your marketing and BD.
Read More...
Share on:
Posted by Douglas | Comments: 0
29 Oct 2019
In our experience business owners, directors, in-house solicitors, GCs, FDs and Chief Execs are only too willing to share what they think of their solicitors, accountants, patent attorneys and architects when we ask them to participate in our clients’ research programmes. There are, however, a number of common themes that keep cropping up in these interviews, insight every professional service firm would do well to learn from!
Read More...
Share on:
Posted by Douglas | Comments: 0
25 Oct 2019
At the end of an event are you happy to say “it was brilliant over [insert big number here] people attended, great job”? What outcomes do you look for after a website or brand relaunch? Is it by page visits? How do you ascertain whether your social media policies are working? Do you count views and likes? Or do you look at enquiries and the conversion rates of those enquiries?
Read More...
Share on:
Posted by Douglas | Comments: 0
22 Oct 2019
Thought leadership is about positioning yourself as a ‘go to’ professional, an expert in your field. Advertising and sponsorship won’t do this. Nor will brochures and websites. Here are 3 practical ways to become a thought leader ...
Read More...
Share on:
Posted by Douglas | Comments: 0
18 Oct 2019
If you’re of a similar age to us you’ll remember this Sun headline from 1986. That’s because headlines sell. They grab readers’ attention. So if tabloid sub-editors, advertising copywriters and even politicians get that, why are the headlines/titles on professional service firms’ e-bulletin, newsletters, fliers, presentations and pitch documents so dull?!!
Read More...
Share on:
Posted by Douglas | Comments: 0
Blog Archive