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A crucial business development lesson lawyers and accountants can learn from FC Barcelona

10 Apr 2018

Successful marketing and business development starts has to start with a common ethos (or in professional marketing circles, a client value proposition or CVP). Call it what you will that ethos/proposition/vision will not only bind everything you do together and give your team the focus and direction they need to succeed, it’ll also send your clients, contacts and targets a clear, consistent and attractive message that will help you stand out from your competitors.
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5 business development tips inspired by Al Capone and The Untouchables

09 Mar 2018

De Niro starts his speech by saying in his neighbourhood you always got further with a kind word and a gun than with a kind word alone and recently I seem to be using that quite regularly to underline a key point about business development ...
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What is the one thing every solicitor, accountant, attorney or barrister can do to improve their business development?

13 Feb 2018

Last week I was running a series of business development Q&As with some groups of soon-to-be-partners at a law firm. The session was a chance for them to review what they’d learned during the BD
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Guest blog: Chasing shiny objects will wreck your marketing!

20 Jan 2018

This week we have a guest blog from our pal down under Chris Hargreaves, lawyer and digital marketing expert.
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The 4 step meeting plan that’ll make sure your business development doesn’t fall victim to the dummy curve

12 Jan 2018

As with many of the principles that underpin the weird and wonderful world of business development, the ‘dummy curve’ is an American construct.  If you’ve never come across the term it basically relates to the 3-point trajectory a business developer can find themselves on.
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How do lawyers, accountants, patent and trade mark attorneys and barristers really win better work more easily and cost effectively?

06 Dec 2017

Four in ten Tenandahalf instructions are to deliver Business Development (BD) training. Clients feel that this training investment will give their fee earners more confidence, focus energy and sharpen skills leading to better results. Such training takes various forms depending on client’s needs and goals but typically group workshops and/or 1on1 coaching. So, what has Tenandahalf learnt that you can apply in your business immediately?
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