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Welcome to the Size 10½ Boots Blog.

Speed networking is rubbish!

05 Nov 2019

Why do I make such a bullish claim?  Well, most people agree with the notion that success in professional services hinges on two things – a quality product/ service that people want to buy and strong relationships ...
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Posted by Douglas  | Comments: 0

The 10½ BD basics that will improve the effectiveness of your business development overnight

01 Nov 2019

Some law, IP and accountancy firms are still looking for marketing magic wand, some brilliant new idea no one else has ever had.   The reason they can’t find it is that it doesn’t exist! My suggestion?  Instead of searching for something that doesn’t exist, check that you’re doing the basics listed out below; these simple tactics will ensure you are getting the best results from your marketing and BD.
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Posted by Douglas  | Comments: 0

It‘s always fascinating to listen to a lawyer, patent attorney, accountant or architect’s clients …

29 Oct 2019

In our experience business owners, directors, in-house solicitors, GCs, FDs and Chief Execs are only too willing to share what they think of their solicitors, accountants, patent attorneys and architects when we ask them to participate in our clients’ research programmes.  There are, however, a number of common themes that keep cropping up in these interviews, insight every professional service firm would do well to learn from!
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Posted by Douglas  | Comments: 0

How do YOU measure success?

25 Oct 2019

At the end of an event are you happy to say “it was brilliant over [insert big number here] people attended, great job”? What outcomes do you look for after a website or brand relaunch?   Is it by page visits? How do you ascertain whether your social media policies are working?  Do you count views and likes? Or do you look at enquiries and the conversion rates of those enquiries?
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Posted by Douglas  | Comments: 0

What is thought leadership and how can you become a thought leader (and win better new business more easily)?

22 Oct 2019

Thought leadership is about positioning yourself as a ‘go to’ professional, an expert in your field. Advertising and sponsorship won’t do this. Nor will brochures and websites. Here are 3 practical ways to become a thought leader ...
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Posted by Douglas  | Comments: 0

Freddie Starr Ate My Hamster!

18 Oct 2019

If you’re of a similar age to us you’ll remember this Sun headline from 1986. That’s because headlines sell. They grab readers’ attention. So if tabloid sub-editors, advertising copywriters and even politicians get that, why are the headlines/titles on professional service firms’ e-bulletin, newsletters, fliers, presentations and pitch documents so dull?!!
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Posted by Douglas  | Comments: 0

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