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Useful business lessons for lawyers and accountants from .... Cath Kidston

15 Jun 2013

It may come as a shock to those who know me but I'm not a fan of Cath Kidston. I'm as appreciative of design as the next man (or maybe not, I'm at an under 6s football tournament) but my preference is toward crocodiles and laurel wreaths.

Posted by Douglas  | Comments: 1

Toilet Tales Of The Unexpected

06 Jun 2013

Tenandahalf have been banging on about the client experience and the part it plays in marketing law firms and accountants for years. It is not wooly, touchy-feely nonsense, it's already a key driver in client management/development (i.e. selling more stuff by cross-selling, up-selling and generating valuable easy-to-convert referrals).

Posted by Douglas  | Comments: 3

There are other dry cleaners (and lawyers and accountants) out there you know!

21 May 2013

Another day, another rant – dry cleaners this time. Collecting dry cleaning is never exciting, necessary but never exciting. I don’t know about you but I always choose the one closest to where I am which, when in Nottingham, is the one by the office. But no more!

Posted by Douglas  | Comments: 2

Lawyers, accountants - what does your tea say about your client care?

02 May 2013

I have no idea how may different people make the Tenandahalf team a cup of tea each year. Taking an average of 10 visits a week and the fact there's two of us out on the road ... well it's a lot!

Posted by Douglas  | Comments: 3

“Pictures and fings”: Objectives will help lawyers and accountants generate more from marketing

26 Mar 2013

I always remember an ex-girlfriend telling me how her grandparents would go out into South London on a Saturday morning looking for “pictures and fings” to jazz up their living room. They would more often than not come back with nothing.

Posted by Douglas  | Comments: 1

Kia delivers a valuable marketing lesson for lawyers and accountants everywhere

22 Mar 2013

Having lunch in front of the TV the other day I noticed Kia’s new ad. I am usually quite good at blocking out/fast forwarding television ads and have no interest in Kia or cars in general but the opening line managed to permeate my usual ignorance: “Our customers will tell you more than we ever could.”

Posted by Douglas  | Comments: 0

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