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Welcome to the Size 10½ Boots Blog.

When it comes to marketing lawyers and accountants should stop, look and listen

22 Jan 2014

I heard a great story today. A corporate solicitor was running for a train when he clocked a face he knew from years gone by from one of the Big 4 accountancy firms (despite the fact they had been close, they’d lost contact – when will people learn?!) who waved.
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Posted by Douglas  | Comments: 2

It’s small things not the big marketing messages that differentiate you

15 Jan 2014

During the last three days we’ve been party to two great examples of how lawyers and accountants use small, simple, no-cost, no-time consuming gestures to stand out from their competitors and underline themselves as client-first operators.
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Posted by Douglas  | Comments: 0

Minimalist direct mail: Sensitivity or avoidance?

03 Jan 2014

Today was one of those rare moments the team was together in Tenandahalf Towers and (inevitably/sadly/predictably/worryingly – delete as applicable) talk turned to marketing stuff. In this case, direct email or, more specifically, the acceptable frequency of direct email. When we talk to clients about sending out emails, response falls into two camps:
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Posted by Douglas  | Comments: 1

On the 10½th day before Christmas Tenandahalf said to me ...

24 Dec 2013

On the 10½th day before Christmas Tenandahalf said to me “New year, new outlook”
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Posted by Douglas  | Comments: 3

On the 10th day of Christmas Tenandahalf said to me ...

23 Dec 2013

On the 10th day of Christmas Tenandahalf said to me “email’s great but ...”
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Posted by Douglas  | Comments: 6

On the 9th day of Christmas Tenandahalf said to me ...

20 Dec 2013

On the 9th day of Christmas Tenandahalf said to me “base your next move on your client's next move.”
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Posted by Douglas  | Comments: 0

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