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Welcome to the Size 10½ Boots Blog.

Control the controllables

13 Sep 2019

In today’s uncertain commercial environment this idea is worth revisiting. Many lawyers/accountants/barristers/patent or trade mark attorneys are concerned about how Brexit and the wider economic and political turbulence will impact on their future.  Now, I don’t have a crystal ball or a magic-wand but I do have my own thoughts on what you may want to consider in terms of business development.
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Posted by Douglas  | Comments: 0

Have you ever seen the Sunday magazine feature “This much I know”?

06 Sep 2019

Don’t worry if you haven’t, the premise is simple!  Celebrities share important lessons that they have learnt in life. As I’ve not as yet had the call to be interviewed I will, instead, share 7
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Posted by Douglas  | Comments: 0

How do I turn coffee conversations into new opportunities?

06 Sep 2019

Answering this question is like trying to answer an inquisitive teenager when they ask you “how many dates does it take to … (well you can fill in this bit!)?” It’s impossible to give an accurate response as every relationship is unique; there are simply too many variables and unknowns.
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How do I use social media to win new business?

30 Aug 2019

I get asked this question once a week every week and my immediate response is always “why do you want to use social media?” and before I get deluged by digital agencies, SEO experts and beard oil soaked media hipsters, please let me explain why - just like a good doctor, a good business adviser knows to find out what the underlying issue really is.
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A half-baked strategy brilliantly executed is better than a brilliant strategy poorly executed

23 Aug 2019

How many strategy meetings have you sat in? And how many conversations about implementing strategies have you had?  I bet the answer is more strategy and less review and working out how to actually do what needs doing? And a quick scan of the books in the business section of a bookstore beginning with the letter W (other book shops are available) will only support my assumption!
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Posted by Douglas  | Comments: 0

Niche your niche

16 Aug 2019

More and more professional service firms are now realising that adopting a sector focus is the smartest way to promote their business. To be frank many of the early adopters of sector marketing were simply adding a bit of window dressing to their website that nodded towards the fact they may have a specialism but what is interesting to see now is to see just how seriously both law/accountancy/IP firms and their clients are taking this genuinely client facing approach.
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