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Lawyers’ marketing should mirror real football not American football

09 Jun 2014

With the World Cup on the horizon the papers are awash with football talk. Formations, possible injury scares, likely tactics and the inevitable national stereotypes (German efficiency, the fiery unpredictability of the Argentinians, the steely pragmatism of Italian catenaccio) all fight for space on our TVs and tablets. However amidst all the guff, football manages to teach one crucial lesson - every good team has to have the ability to defend and attack. While ostensibly it looks like it’s the goals that win you matches, those goals are pretty inconsequential if your back line leaks like a broken colander.
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Posted by Douglas  | Comments: 0

When it comes to marketing success for lawyers and accountants build a ‘Stairway to Heaven’

06 Jun 2014

Life is often a little too complicated. It’s full of unnecessary obstacles and a good view of the tress can be tricky because of those pesky and ubiquitous woods. Unfortunately the business development strategies of many professional firms all too often find themselves becoming another notch on this bedpost of complication.
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Posted by Douglas  | Comments: 1

There may be no “i” in team there’s definitely one in “cliché”

04 Jun 2014

Clichés are much maligned. Use them and you're immediately deep into David Brent territory, a throwback to a generation who ran things up flagpoles and searched hard for blue skies in which to practice helicopter thinking.
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Posted by Douglas  | Comments: 0

“You scratch my back” may not be the best referral strategy for lawyers and accountants

02 Jun 2014

Making introductions to and giving recommendations for other professionals is part of a lawyer and accountant’s working life. It’s second nature to most of us and we’re happy to do it because we know it adds real value into the relationships we have both with our clients and our wider professional networks. We do it because we like to help out.
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Posted by Douglas  | Comments: 0

The best marketing strategy for lawyers & accountants may be to move FURTHER into their comfort zone

31 May 2014

I've lost count how many times I've heard the phrase "comfort zone." According to those who take delight in mapping their colleagues' comfort zones, you're either in it or you're out of it; if you're in it you need to get out of it and if you're out of it you need to get even further out of it. All of this would suggest that whether you're in, out or - indeed- shaking it all about, your comfort zone is not a good place to be. I disagree.
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Posted by Douglas  | Comments: 1

Marketing lessons lawyers and accountants can learn from ... Spanish waterslides?

22 May 2014

I’m off to Spain next week and it’s fair to say I can’t wait. The wine, the weather and the food are all a draw but, if I’m honest, the thing I’m really looking forward to is the waterslides.
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Posted by Douglas  | Comments: 2

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