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On the 4th day of Christmas Tenandahalf said to me ...On the 4th day of Christmas Tenandahalf said to me “follow up, follow up, follow up”

13 Dec 2013

On the 4th day of Christmas Tenandahalf said to me “follow up, follow up, follow up”
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Posted by Douglas  | Comments: 1

On the 3rd day of Christmas Tenandahalf said to me ...

12 Dec 2013

On the 3rd day of Christmas Tenandahalf said to me “feint heart never won fair fees”
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Posted by Douglas  | Comments: 0

On the 2nd day of Christmas Tenandahalf said to me ...

11 Dec 2013

On the 2nd day of Christmas Tenandahalf said to me “your objective is to have a chat, not to make a sale”
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Posted by Douglas  | Comments: 1

A 15 point checklist to help lawyers and accountants write more effective personal marketing plans

03 Nov 2013

Trawling through some old material for another project I came across this checklist. It was originally a ‘key points’ list for an article that was published in Managing Partner magazine in February. However, even as a stand-alone, it provides a pretty good framework upon which to base a personal marketing plan.
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Posted by Douglas  | Comments: 1

Don’t show me more brochures, show me your medals!

24 Oct 2013

I spent the first half of this morning working on sector marketing plans (yes – sectors again!) and the client in questions – a head clerk – reminded me of a valuable lesson learned from Match of the Day.
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Posted by Douglas  | Comments: 4

Moneyball marketing: Could a sector focus be the thing to get your ball rolling?

21 Oct 2013

With no interest in baseball I approached ‘Moneyball’ with what could generously be defined as minimal interest. It wasn’t bad. I still don’t understand or like baseball but the story (cash strapped team starts taking on players to meet the statistical demands of success rather than relying on ‘what they’ve always done’) was a good one.
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Posted by Douglas  | Comments: 0

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