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If lawyers and accountants want to use thought leadership they should look at Indiana Jones

14 Apr 2014

More and more we seem to come back to thought leadership. This is not the best of terms. It conjures up an amalgamation of Americans on bean bags, David Brent and the worst of W1A/2012’s Perfect Curve in equal measure but, until an acceptable alternative appears, it’ll do.
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Posted by Douglas  | Comments: 5

Marketing lessons lawyers and accountants can learn from Star Wars

11 Apr 2014

Can you imagine how differently intergalactic history would have been if Han Solo had decided to rely on an advertisement in the Mos Eisley Gazette to promote the fact you could charter the Millennium Falcon? Or had hoped a few flyers or emails would do the job?
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Posted by Douglas  | Comments: 0

No, wait a minute these really ARE excuses

10 Apr 2014

In our work, helping lawyers and accountants with their marketing and business development, one of the lines we hear a lot (read: 'all the time') that tends to make me smile (read: 'makes my toes curl') is "it's not excuses but ..."
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Posted by Douglas  | Comments: 2

Marketing is as much about personal responsibility as anything else

10 Mar 2014

I have to admit this was almost going to be another blog published under the ‘things we can learn from football’ moniker but as we did that a few weeks ago I thought another heading would be prudent … even if it is something that originated from a football match. Allegedly... I say allegedly because it’s based on a (very well corroborated) rumour.
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Posted by Douglas  | Comments: 1

3 ways for a lawyer or accountant to leave their foot in the door

04 Mar 2014

After you’ve met someone (and talked about non-work stuff, remember – we’ve shelved the 80s elevator pitch!) there’s often an uncomfortability when it comes to the follow-up. Will they want to hear from me? How long should I leave it? Do I email or phone? Well the answer to that is leave it as long as you’d feel comfortable and email first then call if you don’t hear back.
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Posted by Douglas  | Comments: 0

Another marketing lesson accountants and lawyers can learn from football

26 Feb 2014

Staring down into the relative abyss of a goalless draw that could have seen them lose ground on their nearest competitors on Saturday, Chelsea went back to the tried and tested: ‘professionally’ won a free kick in a dangerous area, Lampard took, Terry converted. It doesn’t matter what array of attacking talent they’ve brought in over the last 18 months, sometimes when you need the right outcome you need to rely on what you know works.
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Posted by Douglas  | Comments: 0

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