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Marketing and business development lessons lawyers can learn from Thomas Wilde, East Midlands Trains

12 Nov 2014

Why does poor service rankle with me so? Basically because (genuinely not cosmetically) good service is the only thing law firms, accountancy firms, patent and trade mark attorneys and barristers’ Chambers can really put in place to elbow themselves some competitive advantage from their competitors.
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Posted by Douglas  | Comments: 1

Marketing lessons lawyers and accountants can learn from the legend that is Ian ‘Oli’ Holloway

10 Nov 2014

Regular readers will know we draw the marketing and business development lessons for lawyers and accountants in the blog from a very eclectic range of sources but I think today’s could push the boundaries of our eclecticism to a new low.
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Posted by Douglas  | Comments: 1

Marketing lessons lawyers and accountants can learn from Donald Rumsfeld

06 Nov 2014

While I’m cautious to seek sense from any politician let alone an American politician, yesterday I came across a fantastically illustrative quote attributed to Donald Rumsfeld during a client research interview for one of the law firms we work with: “You don’t know what you don’t know.”
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Posted by Douglas  | Comments: 0

Marketing and business development lessons lawyers & accountants can learn from football journalists

12 Oct 2014

That good marketing and business development advice can come from anywhere is a claim the eclectic wittering off the Tenandahalf blog should more than support. However, even for us, I don’t think we’ve championed the musings of a football journalist before, even if said football journalist is the great Martin Samuel and particularly if the topic in question is the current England manager’s inability to keep his foot out of his mouth at a press conference.
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Posted by Douglas  | Comments: 0

Marketing and business development lessons lawyers & accountants can learn from football journalists

12 Oct 2014

That good marketing and business development advice can come from anywhere is a claim the eclectic wittering off the Tenandahalf blog should more than support. However, even for us, I don’t think we’ve championed the musings of a football journalist before, even if said football journalist is the great Martin Samuel and particularly if the topic in question is the current England manager’s inability to keep his foot out of his mouth at a press conference.
Read More...

Posted by Douglas  | Comments: 10

Marketing lessons lawyers and accountants can learn from Wizzards Furniture Restoration

10 Oct 2014

I was delivering a BD workshop for an accountants’ partners’ away-day yesterday and the subject of added value came up. Usually when we’re speaking to lawyers or accountants the examples we give are prefixed with “only yesterday …” but this time the best example I could have given was waiting for me when I got home.
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Posted by Douglas  | Comments: 4

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