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Welcome to the Size 10½ Boots Blog.
20 Feb 2019
As a lawyer, an accountant, an IP attorney, barrister or architect, your practice is massively dependent on the strength of your professional network. You need to meet new people and – more importantly – follow up with those people so that you build up the type of relationship that will generate new opportunities (whether those opportunities come from the contact themselves or from the introductions they can make). However, as a lawyer, an accountant, an IP attorney, barrister or architect you only have a finite amount of time to do that follow up as you have a job to do! So how do you decide which contacts to follow up on personally and which you leave to your marketing/business development team?
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Posted by Douglas | Comments: 0
13 Feb 2019
If there’s one phrase that tends to irk me when I’m working with solicitors, accountants, patent attorneys or barristers it is "doing a good job is all the marketing I need to do.” It really isn’t. It’s vitally important and you wouldn’t have much of a practice if you didn’t … .but it definitely ISN’T all the marketing you need to do!
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Posted by Douglas | Comments: 0
07 Feb 2019
Workshops are a mainstay of almost every professional service firm’s business development. They provide a great reason to invite your clients, contacts and targets into your offices and give you the perfect setting in which to showcase your knowledge, approach and specialisms. However, is the format a bit stale?
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Posted by Douglas | Comments: 0
31 Jan 2019
Earlier in the week I was visiting a textile company in Yorkshire on behalf of an accountancy firm we’re delivering a client listening programme for. The owner of the textiles company I was interviewing - a thoroughly charming and erudite gentleman - told me a story that highlighted why listening to your clients is so important and, more pointedly, what happens if you don’t.
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Posted by Douglas | Comments: 0
29 Jan 2019
Every firm (or Chambers) wants to increase traffic to their website. After all more traffic means more profile, more reach and – by extension - more enquiries. My next question might be more contentious. When was the last time you asked yourself whether you’re doing what you need to do in order to generate more traffic? Or, more to the point is what goes on to your website holding your interest? Is it enough to persuade you to actively follow your website?
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Posted by Douglas | Comments: 0
23 Jan 2019
Presenting isn’t everyone’s cup of tea (it’s certainly not mine). Our clients often tell me they get nervous beforehand (I tell them they’ve found a sympathetic audience in me, I definitely do) and this can impact on their performance or even for some, on their sleep the night before. In many cases even the thought of the inevitable bout of nerves puts people off from ever volunteering to speak but it shouldn’t.
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Posted by Douglas | Comments: 0
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