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Welcome to the Size 10½ Boots Blog.
25 Oct 2019
At the end of an event are you happy to say “it was brilliant over [insert big number here] people attended, great job”? What outcomes do you look for after a website or brand relaunch? Is it by page visits? How do you ascertain whether your social media policies are working? Do you count views and likes? Or do you look at enquiries and the conversion rates of those enquiries?
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Posted by Douglas | Comments: 0
22 Oct 2019
Thought leadership is about positioning yourself as a ‘go to’ professional, an expert in your field. Advertising and sponsorship won’t do this. Nor will brochures and websites. Here are 3 practical ways to become a thought leader ...
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Posted by Douglas | Comments: 0
18 Oct 2019
If you’re of a similar age to us you’ll remember this Sun headline from 1986. That’s because headlines sell. They grab readers’ attention. So if tabloid sub-editors, advertising copywriters and even politicians get that, why are the headlines/titles on professional service firms’ e-bulletin, newsletters, fliers, presentations and pitch documents so dull?!!
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Posted by Douglas | Comments: 0
11 Oct 2019
The first question to ask yourself is “are you presenting to the right audience?” All too often I see lawyers and accountants hosting training events, investing loads of time to prepare talks that will give away loads of valuable content for free. The only thing is hosting events costs a lot in terms of time, budget and effort so if your audience isn’t chock full of the potential buyers of your services, you may as well stop doing it!
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Posted by Douglas | Comments: 0
04 Oct 2019
Then when all the accountants on your side of the table have spoken, the solicitors sitting on the opposite side of the table perform the same charade. Then, when the meeting ends, everyone nods making beige comments like “that was very helpful” and “I am sure we can help each other” and (my personal favourite) “that’s given us lots of food for thought”.
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Posted by Douglas | Comments: 0
27 Sep 2019
Breakfast events interfere with the school run and after work events clash with your child’s football/rugby training, piano lessons or maths club … things I can just about remember though now I’m more stressed about them actually coming home at night and the carnage I will find in the kitchen in the morning if they do! So how can you contribute to business development if this is your world?
Well, there are many ways that you can play your part in promoting your business and here are 5 ...
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Posted by Douglas | Comments: 0
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