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Welcome to the Size 10½ Boots Blog.

What will our personal BD plans for the next quarter look like? Pt 2: Networking

30 Jun 2020

Networking has always been a key component of a personal business development plan. It helps you to get closer to the people you know and enables you to grow your professional network by introducing you to new people; both tactics play a crucial role in protecting and building your practice ...
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Posted by Douglas  | Comments: 0

What will our personal BD plans for the next quarter look like? Pt 1: Content marketing

24 Jun 2020

Theoretically, this is probably the easiest part of the series to write! The short answer is it isn’t going to change but there are a few refinements you may want to bear in mind ...
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Posted by Douglas  | Comments: 0

What are the 3 marketing and business development activities that will help lawyers and accountants adapt to the current situation?

09 Jun 2020

In recent months we’ve all been forced to change the way we do things. Working from home is now normal practice and we’re all up to our eyes (quite literally!) in video meetings, something we’d definitely have found a raft of excuses not to do before the crisis. Within marketing and business development circles, there are even more changes happening. These changes may not be getting as much attention as working from home and videoconferencing but I can assure you, the firms that are willing to try something new are seeing positive results.
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Posted by Douglas  | Comments: 0

6 crucial lessons about pitching and tendering lawyers and accountants can learn from my locksmith

03 Jun 2020

I had to call a locksmith in this week for reasons that were all my own stupid doing. At first, my selection criteria were subliminal. However, when I thought back I realised I’d probably used a number of the tips we give clients when we’re discussing how to increase tender/pitch conversion rates namely ...
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Which business development activities will help locally focused lawyers and accountants stay close to their communities?

30 May 2020

You only need to take a quick glance at the headlines to see how hard the smaller law and accountancy firms across the UK have been hit over the last couple of months. During that time, a number of more locally focussed firms have got in touch to ask what types of business development they should be encouraging their fee earners to get involved with so they can maintain both their links and their profile within the areas they serve.
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3 ways you can fight for a bigger market share in this more competitive and promiscuous market

27 Feb 2020

People have changed the way they purchase professional services. Inertia, loyalty and the traditional acceptance of general practice have been replaced by searching for the best provider, switching advisers to push down fees and push up the added value extras and a growing demand for sector specialists.
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Posted by Douglas  | Comments: 0

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