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4 things we love about Line of Duty’s Chief Superintendent Ted Hastings you could use to improve your management technique

01 May 2017

  As I watched the fast-paced twists and turned that took us towards Sunday’s conclusion I started thinking what a great man-manager he was.  Then (as regular readers will be expecting) I thought what I could eke out of this in terms of getting this week’s blog written …. sorry, I mean in terms of highlighting improvements in the way you – as a solicitor patent or trade mark attorney, barrister or accountant – manage your marketing and business development.
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Posted by Douglas  | Comments: 0

Don’t let what you’ve always done or what everyone else does hinder your business development … or your choice of coffee!

25 Apr 2017

When you are looking at your personal business development plan think about new ways of introducing what you do in front of the clients you want and new ways to stay visible to and in conversation with your current clients and professional contacts to maintain a flow of new work and new introductions ... don’t just settle for a cappuccino because everyone else does or because you always have.  Explore the menu and find out what works best for you.
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Posted by Douglas  | Comments: 0

Why investing in a new roof is better than investing in a shiny new brochure

24 Apr 2017

A new kitchen might make you feel good there and then - in the same way a new website or brochure does after a shiny rebrand - but at what price?  Is it this the smartest investment you can make to protect and develop your business?  I think not!
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Lawyers and accountants, when it comes to business development stop doing strategy and start doing stuff!

28 Mar 2017

A plan doesn’t build a business, action does.  A half-baked strategy brilliantly executed is better than a clever marketing strategy that isn’t implemented. This is not a call to arms to stop business plans because focus is important but it is a call to switch that focus onto tactics and learning by doing. As I see it the biggest barrier to a lawyer, barrister or accountant’s progress when it comes to marketing or business development is not an absence of discussion about strategy, it’s down to the fact that not enough time is being given to implementation.
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For lawyers and accountants business development is as easy as A, B, C ...

16 Mar 2017

A is for Action .... You will have heard it before but when it comes to marketing and business development there is no magic wand and no fairy dust.  If you are going to win new clients, you are going to have to do something.
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Posted by Douglas  | Comments: 0

Is social media building a more sociable market or just building lazy marketers?

09 Mar 2017

Last week one of my contacts shared a great piece (though of course now I’ve finally say down to write this somewhat predictably can’t find it anywhere!). It basically said that if the author was going to agree to LinkIn with someone, don’t then ruin it by immediately following up the acceptance with a direct message containing a clumsy sales pitch. I was in the middle of three things when I read this so may not have liked/shared it as I should’ve (which will explain why I can’t find it now) but it did stick with me. Firstly I started to notice how many people on Twitter were doing it.
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