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3 ways lawyers and accountants can tackle the content conundrum

02 Feb 2017

Someone much cleverer than me once said ‘content is king’.  Since they said it, millions of others have repeated it and that’s because it’s true. If you’re BBC Sport or The Mail Online, it’s easy to make sure content continues its reign.  You have a myriad of in-housers and freelancers continually churning out new content.  Behind them you have a cohort of alchemists and black magicians making sure all of the content is posted, tagged and making the social media inroads required to make sure your content reaches the masses. For a solicitor, barrister, accountant or patent or trade mark attorney life is a bit different.  In the vast majority of cases you have to produce your own content.  You then have to make sure it’s posted on your firm or chambers’ website, on your LinkedIn account and across your and/or your firm or chambers’ Twitter feeds.    
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Posted by Douglas  | Comments: 3

Why focus and service are key to market dominance: lessons from a kebab restaurant

19 Jan 2017

Readers who know Tenandahalf will be aware of our passion for food and drink. Indeed perhaps a shared love of quality nosh and button down shirts is a recipe for a successful business partnership? But that’s another blog. This blog was inspired by a mixed kebab grill at an unpretentious but excellent restaurant in North London, Durum. Here you get a plate full of delicious meat and salad (proper salad, not garnish) and a drink for less than £20. So what’s this got to do with business development and market dominance? Let me explain….
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Posted by Douglas  | Comments: 2

The crucial business development lesson lawyers and accountants can learn from northern soul DJ Richard Searling

19 Jan 2017

I’m guessing the name Richard Searling may not mean a great deal to you unless, like me, you have an interest in rare soul records. Richard is a veteran of over 500+ spots at the legendary Wigan Casino and he continues to DJ at major events as well as hosting a few radio shows each week … and it’s those radio shows that I’m going to use (somewhat questionably) to make an important point about business development that will help you – whether you are a solicitor, an accountant, a barrister, a clerk or a patent or trade mark attorney – save significant time and effort and get a much better return from your BD at the same time.
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Posted by Douglas  | Comments: 2

Nasty surprises costs you clients: 3 ways lawyers and accountants can avoid giving clients those nasty surprises

06 Jan 2017

When we are interviewing our clients’ clients as a part of an independent client service review programme one of the questions we ask is what the interviewee considers to be the critical success factors in terms of building and maintaining a successful client-adviser relationship. One of the things we almost always hear is “I don’t want any nasty surprises when it comes to bills.”
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Posted by Douglas  | Comments: 1

A very simple networking lesson lawyers and accountants can learn from Eddie Piller’s eclectic soul show

18 Dec 2016

As well as fuelling my somewhat rabid Curtis Mayfield habit and providing me with a PHD level understanding of Leroy Hutson’s back catalogue, the show’s regular forays into late 80s/early 90s hip hop has reminded me just how much I like that particular genre. And that ladies and gentlemen is the flagrantly far-fetched angle I’m going to shoehorn today’s business development tip into!
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Posted by Douglas  | Comments: 2

2 marketing/business development lessons lawyers and accountants can learn from 2 of the Premier League’s most visible managers

15 Dec 2016

Blimey Charlie, I can feel some eyes glazing over already at the mere mention of football but cut me some slack, this is the first football-based blog of the year …. and it’s nearly Hogmanay! As we’ve hit the middle of the week I’ve now managed to catch up on the poisonous pedantry of the podcast pundits and 2 things from last week’s Premier League fixtures jumped out at me. Better still, both are things I can use as highly synthetic vehicles to make two very different points designed to help lawyers, barristers and accountants with their marketing and business development. 
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Posted by Douglas  | Comments: 5

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