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What is one secret that will make your business development more enjoyable and more effective at the same time?

01 May 2019

First off here’s the spoiler, it isn’t a secret but as a certain Darth Vader once said, if you look inside yourself you’ll see this to be true … the only way to make business development enjoyable and effective in equal measure is to do what you like with who you like when you like. OK, admittedly more common sense than a well-kept secret but that doesn’t make it any less true.  
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Eventbrite is great (no it is!) but …

17 Apr 2019

… No honestly, Eventbrite is great. Finally under pressure and time sensitive solicitors, accountants, patent and trade mark attorneys and barristers have a single site they can use to find even the most niche networking, discussion and socially focused events. OK, there is an awful lot on there and you have to sift through until you find the good stuff but writing as an eBay fan I’m already more than familiar with that model and as with eBay if you are willing to put a bit of effort in, you will find what you want.
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4 tips to help you maximise your blog’s readership

29 Mar 2019

While the much (over) used maxim ‘content is king’ in undoubtedly true, you can never forget just how much stuff there is being published online and promoted via social media every single day. And still all too many lawyers, accountants, barristers and IP attorneys are still missing the point. They produce hugely involved 12-1500 articles no one reads then decry the fact content marketing doesn’t work so they’re not going to do any more. In our experience (both in terms of our own business and helping clients grow theirs) it definitely does but only if you bear the following 4 rules in mind ...
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Why touchpoints are great but touchpoints for a reason are better!

21 Mar 2019

In a professional services business development context 'touchpoint' is just a word to describe every time you come into contact with a client. It could be a call, a coffee, an email or a social/sporting invite from you. It could be an e-newsletter or an invite to a seminar or hospitality event from your firm or Chambers. It could even just be bumping into a client or contact at someone else’s event!
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Practice makes perfect: Another essential business development lesson from Desert Island Discs

12 Mar 2019

As some readers may remember we like a bit of Desert Island Discs at Tenandahalf Towers and we are no strangers to jumping on a throwaway comment if it can be used as an idea for a blog and this week’s guest, Dame Esther Rantzen, was kind enough to do just that!
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3 ways to start with the end in mind

26 Feb 2019

Lots of things in life are easier if you start with the end in mind.  Business development is definitely one of them.  It may sound simple but it really is easier to plan what you need to do if you know what you want to achieve so before you start any BD initiatives make sure they are going to get you to where you want to be.  To explain why in a bit more detail here are 3 examples from our recent experience ...
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Posted by Douglas  | Comments: 0

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