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Welcome to the Size 10½ Boots Blog.

Actually you CAN sell without a brochure but if you do need one …..

21 Jan 2020

A pet hate of mine is fee earners who use brochures as a comfort blanket. Brochures don’t sell, people do! Yes, they have some value in terms of providing something to leave behind (or better still follow up with) but that’s it! However, if you are going to produce a brochure here are 5 practical tips to help you get a return on your investment ...
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Posted by Douglas  | Comments: 0

How do I start a blog?

21 Jan 2020

“How do I start a blog?” is a question we get asked by solicitors, accountants and patent and trade mark attorneys all the time. Tenandahalf’s advice is the always the same – if you want to start a blog all you need is content, clarity and consistency.
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Posted by Douglas  | Comments: 0

5 practical tips that will make business planning season much, much easier

17 Jan 2020

At this time of the year many of you will be starting business planning. It’s not a process any of us really enjoy so here are 5 practical tips that will make it easier (and make sure you create plans that add value rather than one that just ticks that box) ....
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Posted by Douglas  | Comments: 0

What can Mad Men teach us about marketing and BD?

16 Jan 2020

Have you seen Mad Men? I could write a LinkedIn blog everyday of 2020 about this excellent series based around a fictional advertising agency in Manhattan but I won’t … instead I shall highlight 5 business development lessons that shine through in almost every episode ...
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Posted by Douglas  | Comments: 0

What can you learn about implementing your business plan more effectively from The Royal College of Anaesthetists?

16 Jan 2020

Are you creating or in the process of implementing a new business plan? Unfortunately, at this stage many plans are poorly executed if executed at all and just end up getting filed away so take a bow Royal College of Anaesthetists! You can learn a lot about how to engage an audience just by walking past this trade association’s offices in Holborn and seeing the windows of their premises proudly broadcasting their vision and strategy ...
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Posted by Douglas  | Comments: 0

Why should you be going to your clients’ trade bodies’ events?

14 Jan 2020

You are probably a member of a trade body or association whether that’s The Law Society, The Bar Council, ICAEW, CIPA, CITMA or RIBA. What is less likely - but more helpful from a business development perspective - is that you join and get involved with your clients’ trade associations ...
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Posted by Douglas  | Comments: 0

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