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Welcome to the Size 10½ Boots Blog.

Small differences collectively change outcomes

12 Nov 2019

Success in your marketing and BD is more likely to come if you fine-tune your approach rather than making wholesale changes or searching for the next big thing - if you focus on making improvements to the way you are already doing, it will be time well spent. So where could you start?  Here are 5 ideas ...
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Is your firm presenting the right first impression?

08 Nov 2019

In the mid-80s an advertisement for The Guardian newspaper featured a skinhead who appeared to be wrestling a man’s briefcase from his hands. The camera then cuts and viewers can see that he is, in fact, trying to rescue the man from falling bricks. This highlights the importance to not make assumptions and we are all guilty of making assumptions because we make judgements based on how we see the world.  
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Speed networking is rubbish!

05 Nov 2019

Why do I make such a bullish claim?  Well, most people agree with the notion that success in professional services hinges on two things – a quality product/ service that people want to buy and strong relationships ...
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The 10½ BD basics that will improve the effectiveness of your business development overnight

01 Nov 2019

Some law, IP and accountancy firms are still looking for marketing magic wand, some brilliant new idea no one else has ever had.   The reason they can’t find it is that it doesn’t exist! My suggestion?  Instead of searching for something that doesn’t exist, check that you’re doing the basics listed out below; these simple tactics will ensure you are getting the best results from your marketing and BD.
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It‘s always fascinating to listen to a lawyer, patent attorney, accountant or architect’s clients …

29 Oct 2019

In our experience business owners, directors, in-house solicitors, GCs, FDs and Chief Execs are only too willing to share what they think of their solicitors, accountants, patent attorneys and architects when we ask them to participate in our clients’ research programmes.  There are, however, a number of common themes that keep cropping up in these interviews, insight every professional service firm would do well to learn from!
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How do YOU measure success?

25 Oct 2019

At the end of an event are you happy to say “it was brilliant over [insert big number here] people attended, great job”? What outcomes do you look for after a website or brand relaunch?   Is it by page visits? How do you ascertain whether your social media policies are working?  Do you count views and likes? Or do you look at enquiries and the conversion rates of those enquiries?
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