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What will our personal BD plans for the next quarter look like? Pt 4: Podcasting

07 Jul 2020

So far in this series we’ve been looking at how you may want to do the things you’ve always done - content, networking and speaking - in a way that’ll work given the current restrictions. Today I’d like to look at something you may not have done before but something many solicitors, accountants, patent and trade mark attorneys and barristers have been experimenting with more and more over the last couple of months – podcasting.
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What will our personal BD plans for the next quarter look like? Pt 3: Speaking

02 Jul 2020

Public speaking has always been an effective and time-efficient way to build your visibility and create new opportunities while you position yourself as an expert in your particular field. Although it’s impossible to say when we’ll be able to get back in front of a physical audience again, speaking still has a very important part to play in any well-balanced personal business development plan. However, given the current restrictions, you are just going to have to do your speaking in a different way.
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What will our personal BD plans for the next quarter look like? Pt 2: Networking

30 Jun 2020

Networking has always been a key component of a personal business development plan. It helps you to get closer to the people you know and enables you to grow your professional network by introducing you to new people; both tactics play a crucial role in protecting and building your practice ...
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What will our personal BD plans for the next quarter look like? Pt 1: Content marketing

24 Jun 2020

Theoretically, this is probably the easiest part of the series to write! The short answer is it isn’t going to change but there are a few refinements you may want to bear in mind ...
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What are the 3 marketing and business development activities that will help lawyers and accountants adapt to the current situation?

09 Jun 2020

In recent months we’ve all been forced to change the way we do things. Working from home is now normal practice and we’re all up to our eyes (quite literally!) in video meetings, something we’d definitely have found a raft of excuses not to do before the crisis. Within marketing and business development circles, there are even more changes happening. These changes may not be getting as much attention as working from home and videoconferencing but I can assure you, the firms that are willing to try something new are seeing positive results.
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6 crucial lessons about pitching and tendering lawyers and accountants can learn from my locksmith

03 Jun 2020

I had to call a locksmith in this week for reasons that were all my own stupid doing. At first, my selection criteria were subliminal. However, when I thought back I realised I’d probably used a number of the tips we give clients when we’re discussing how to increase tender/pitch conversion rates namely ...
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