Stafford Hospital and another tenuous link between the news and marketing the professional services

03 Feb 2013

Stuck in the car with only Radio 2 for company (dictated by reception rather than choice I hasten to add) I listened in disgust to a comprehensive discourse on the whole Stafford Hospital debacle.  In amongst the gore, neglect and mis-management rose the independent report of Robert Francis QC promoting “openness, transparency and candour”.

Two questions struck me:

1. Why didn’t these values exist in the bloody first place?

2. Why didn’t these values exist in the bloody first place?!!

But I digress.

Sadly (it’s the way my mind works, I apologise) I thought the values expressed offered a handy cut-out marketing and business development guide for accountants, solicitors and attorneys who – ultimately – are only ever hired to give their advice.

Openness:  Explain what you’re doing and why – you don’t need to explain the machinations and intricacies, just what you plan to do.  Openness also links to responsiveness and accessibility- make sure the door is open when your clients need you.

Transparency: Stay transparent on billing and (more importantly) in communications which must be written in PLAIN ENGLISH!  Pomposity is not a prerequisite of accuracy!

Candour: If a client can’t do something, explain why and offer an alternative.  If a client doesn’t have a hope of achieving their desired outcome, tell them.  That candour will pay back in spades in terms of repeat purchase, future fee earning opportunities and referrals.

Posted by Douglas  |   2 Comments

  • paper writing service 2 years 192 days ago


  • paper writing service 2 years 192 days ago

    paper writing service
    Privatization was always sneaking around the back door, honesty was always going to be better for the patients...let's just hope other trusts learn from this.


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