Would you like to get more business introductions and referrals?
15 Nov 2019
There is an easy way to do this. It involves going back in time to when you were at primary school … and being a bit less British.
Please let me explain.
When you were 7 or 8 your teacher would sometimes say to the class “I would like you to write a story about anything you like.”
Do you remember how hard this was? With no focus your mind wandered and it was difficult to decide what to write about. On the other hand do you remember when your teacher was that little bit more prescriptive? When they said, for example, “I would like you to write a story about magic”?
This was much easier as you had some direction.
You can use the same principle to get more referrals from your existing clients and professional contacts and this is how …
Once you’ve identified someone you’d like to meet, send a mutual contact an email saying either:
“I am looking to start a conversation with [name of target here] and was hoping that you might be able to introduce us?”
“I can see from LinkedIn that you are connected to [name] and was wondering if you would be happy to introduce me via email/LinkedIn please?”
It’s always easier to follow up with a warm introduction like this than just be given a name to follow up yourself.
Clients (and this is the ‘be less British’ bit!) that like you will want to help. Business is built on reciprocity and you can make your clients look good to the contacts that you are seeking introductions to.
This blog was one of Bernard’s regular LinkedIn posts but helping lawyers, accountants, patent and trade mark attorneys and barristers pursue specific targets is a Tenandahalf specialism. If you’d like to find out more about how we can help you, please drop us a line and we can find a convenient time to talk.
Posted by Douglas | 0 Comments