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Why there is no such thing as coincidence

30 May 2015

The phrase that drives me to distraction during my working week is “it’s probably coincidence but ….”

There are few if any coincidences in life.  There are absolutely none when it comes to lawyers or accountants’ marketing or business development, there is only cause and effect i.e. what you get out the office and do will cause some kind of effect … even if it’s years down the road.

Posted by: Douglas McPherson  |  Comments: 0

The marketing lesson lawyers and accountants can learn from 4 In a Bed

26 May 2015

Regular readers will be aware of my affection for rubbish telly (and my predilection for trying to use rubbish telly to prove various points about the way lawyers and accountants approach marketing and business development).  My latest find is 4 In a Bed.

Posted by: Douglas McPherson  |  Comments: 0

How can lawyers and accountants follow-up after meeting a new contact at an event?

21 May 2015

Everyone knows follow up is critical to successful business development but few do it or do it well.

What should you do after the event? How do you move the relationship to the next stage? How can you progress conversations about shared interests to business? What works and what doesn't?

Here are a few things we have learnt at Tenandahalf from 10 years of practicing what we preach and strategies we have picked up from business advisors that we have worked with in professional service firms.


Posted by: Bernard Savage  |  Comments: 0

A personal touch (from Private Client Adviser)

20 May 2015

When it comes to marketing and business in development, the mantra in most professional practices is still 'new business, new business, new business'. That's fine if your practice is clearly defined and commercially driven, but if you're focused on everyday people, drumming up brand new business can be tricky.

Sometimes it's a lot easier to look a little closer to home.

Posted by: Douglas McPherson  |  Comments: 0

For lawyers and accountants client retention means not taking clients for granted

13 May 2015

However good your product is and however good the delivery of your advice may be, your clients want to be looked after.  They don’t want to be taken for granted.  And just as there are loads more places for you to eat, there are many other solicitors, accountants, barristers and patent/trade mark attorneys your clients can instruct. 

Posted by: Douglas McPherson  |  Comments: 0

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