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Have you ever thought how weak excuses could have changed the course of history?

01 July 2015

For my own amusement I got to thinking yesterday how the world would look if some of the excuses I hear had been applied at key times during history.

Imagine if, having had the idea to write the definitive proto-soap about the Danish royal family, Shakespeare suddenly said “it’s a good story but if I am going to do it justice I’m going to have to delay starting it for the next 3 years so that I can learn fluent Danish.” 

Posted by: Douglas McPherson  |  Comments: 0

Why should you be the last one to leave and turn off the lights at a networking event?

26 June 2015

Are you keen to leave events at the earliest opportunity? If so you are missing the best bit. The conversations that are worth having are later in the day (indeed often late into the night and sometimes the time when the only other people still up for business are the kebab shop owners).

Why is this? What are these conversations (other than “where can I find a kebab shop that is open?”)  and what should you do to get the maximum results from post event/ informal networking?

Posted by: Bernard Savage  |  Comments: 0

4 things lawyers and accountants should know/remember about social media

25 June 2015

With the rise and rise of social media we are seeing more mentions of the various platforms in the marketing and business development plans of the solicitors, barristers and accountants we work with.

Don’t get me wrong, this is a good thing.  The professional services are often regarded as a little more staid than other sectors and lawyers’ and accountants’ apparent and growing willingness to embrace technology has to be seen as positive.  There are however a few things lawyers and accountants need to bear in mind if social media – and Twitter and LinkedIn specifically – are going to play a part in their marketing and business development.

Posted by: Douglas McPherson  |  Comments: 0

How to successfully implement a Sector strategy & smash your targets

18 June 2015

A Sector based approach to focusing marketing and business development energy is a winning strategy so why do some firms not get the results they would like or achieve what they want to as quick as they’d like?

Based on experience of working with lawyers, accountants, business advisors and intellectual property attorneys here are 7 pointers to help you get better results from your Sector approach quickly.

Posted by: Bernard Savage  |  Comments: 0

Networking lessons lawyers and accountants can learn from Northern Soul

10 June 2015

For the uninitiated Northern Soul is a catch-all term for obscure 6os and 70s American dance music.  At first it referred to the rafts of Motown copyists spawned by Detroit, Chicago, Philly, LA, New York and New Orleans but, as time progressed its tastes broadened as fevered enthusiasts in the UK sought to dig ever deeper into this largely untapped musical treasure trove.

Putting the cultural anthropology to one side, what the devil has this to do with a solicitor, accountant or barristers’ networking/ marketing/ business development?  Simple, the whole scene was created specifically to cater for particular tastes in the face of what was, at that time, deemed socially acceptable.

Posted by: Douglas McPherson  |  Comments: 0

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