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Welcome to the Size 10½ Boots Blog.

The Price ISN’T Right

05 January 2012

One subject that seems to come up a lot (an awful lot in fact) is that of the pricing of professional services. Is it too high (the client’s point of view)? Or is too low (the FD/managing partner/board’s point of view)? The next question is invariably how do you set your prices? Is it by benchmarking, by adding value or by observing current market forces?

The one thing that should never be used is client captivity – the art of pushing up the price because the client has no alternative.

Posted by: Douglas McPherson | Comments: 0

The 2 sides of the client service coin

18 December 2011

Last week started with a chat about customer services with the Managing Partner of one of the law firms we’re currently working with. His concern was, although he has a very good receptionist, now that she’s gone down to three working days per week, her understudies may not be of the same standard. I told him I’ve never had a problem. I’ve always been well received and my telephone calls handled proficiently.

He also mentioned his worries had been caused by following Bernard on Twitter (@sizetenandahalf Tweet fans) as he’d been quick to pass on the front of house failings of a firm he’d seen the previous week.
It all proved somewhat prophetic.

Posted by: Douglas McPherson | Comments: 0

When the copywriting stops and the lies begin …

07 December 2011

“Feel the romance of Venice along the canalside of Birmingham. Did you know that Birmingham is home to more canals than Venice? Stroll beside the fascinating Fazaley Canal to the Jewellery Quarter, exploring the delightfully overgrown Key Hill Cemetery along the way …”

Posted by: Douglas McPherson | Comments: 0