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Networking is not just for extroverts (from GAAPweb)

09 June 2014

The level of choice (and scope for new events) has smashed the other great networking myth, that networking is only for extroverts able to “work the room” and deliver a punchy sales pitch or (yuck) an attention grabbing 'elevator script'.  This is nonsense, the more introverted can not only network but, at the right event, can also be a damned site better at it.

Posted by: Bernard Savage  |  Comments: 0

When it comes to marketing success for lawyers and accountants build a ‘Stairway to Heaven’

09 June 2014

The combination of client workload, internal issues and finite resources means marketing and business development tends to be put to one side in law firms and accountancy practices.  Yes, everyone has the best intentions but somehow no one actually manages to get the final plan in place let alone actually deliver against it.  Instead it languishes in the ‘too difficult’ pile.

Posted by: Douglas McPherson  |  Comments: 0

When it comes to marketing success for lawyers and accountants build a ‘Stairway to Heaven’

09 June 2014

The combination of client workload, internal issues and finite resources means marketing and business development tends to be put to one side in law firms and accountancy practices.  Yes, everyone has the best intentions but somehow no one actually manages to get the final plan in place let alone actually deliver against it.  Instead it languishes in the ‘too difficult’ pile.

Posted by:  |  Comments: 0

There may be no “i” in team there’s definitely one in “cliché”

04 June 2014

Clichés are well known and as such their meanings are well known. They also forge deep into caricature which means, when they're used, they will not only be understood but also exaggerate themselves for effect which will help the message you want to convey hit home. 

Posted by: Douglas McPherson  |  Comments: 0

“You scratch my back” may not be the best referral strategy for lawyers and accountants

02 June 2014

You would not make a recommendation for a mediocre restaurant would you?  Or a slightly above average film?  Or an Indian takeaway with so-so service?  So why should it be any different when it comes to recommending an accountant, a lawyer, an IFA or any other professional?

Posted by: Douglas McPherson  |  Comments: 0

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