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Networking in the streets of Carlisle, Dublin, Dundee, Humberside

04 February 2015

Apologies for indulgence in adapting the lyrics of The Smiths song, Panic, but….

I would like to present a perspective on the current debate initiated in The Times about networking. It all started on Saturday when journalist Will Pavia claimed that ‘’networking is dead’’. Then yesterday Robert Crampton responded in The Times by challenging this view. So, where does Tenandahalf stand on the issue?

Posted by: Bernard Savage  |  Comments: 0

The marketing lesson lawyers and accountants can learn from George Orwell

30 January 2015

Whether you’re an accountant, a solicitor or a barrister your clients come to you for advice and that advice must be balanced, honest and have your clients’ best interests at heart even if, in the first instance, it may not appear to be what they want to hear.

Posted by: Douglas McPherson  |  Comments: 0

We still sell the old way pt2: There’s no substitute for relationships … or graft

29 January 2015

It was interesting to see in the legal press this morning that the senior partner of one of Scotland’s  larger law firms has attributed their significant fee growth over the last year to the fact:

“Our teams work very hard to build productive, long-term relationships with clients.”

Posted by: Douglas McPherson  |  Comments: 0

We still sell the old way: A tribute to Tony Lescombe

23 January 2015

Rarely a day goes by when I don’t make reference to “my old boss at Lloyds”.  The principles and techniques he taught me are at the centre of the Tenandahalf ethos and my memories of watching him at work have given me a veritable archive of best practice I can dip into and use to help our clients build stronger personal relationships that will win them more work.

Posted by: Douglas McPherson  |  Comments: 0

Marketing lessons lawyers and accountants can learn from The Millionaire Matchmaker

20 January 2015

atti told her girls – all of whom were open-mouthed though that could have been more to do with Botox than baited breath – that they needed to start thinking about where they would realistically meet rich men then hang out there.  That would give them the opportunity to meet the very people they wanted to meet.  I couldn’t agree more.

We’ve been telling the accountants, solicitors and barristers we work with that when it comes to proper business development they need to identify the opportunities attended by their target market rather than keep going to the same old Chamber/IoD/BNI type events.  You’ll find more prospects, learn more inside info you can use in future meetings and – best of all – the floor won’t be filled with competitors.

Posted by: Douglas McPherson  |  Comments: 0

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