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Welcome to the Size 10½ Boots Blog.

Do you remember Depeche Mode’s ‘Everything Counts’?

30 January 2012

This rings very true for B2B marketing. My first task this week has been to critique a client's talk and slides for an event ...

Posted by: Bernard Savage  |  Comments: 0

The Price ISN’T Right

06 January 2012

One subject that seems to come up a lot (an awful lot in fact) is that of the pricing of professional services. Is it too high (the client’s point of view)? Or is too low (the FD/managing partner/board’s point of view)? The next question is invariably how do you set your prices? Is it by benchmarking, by adding value or by observing current market forces?


The one thing that should never be used is client captivity – the art of pushing up the price because the client has no alternative.

Posted by: Douglas McPherson  |  Comments: 0

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