Blog
Welcome to the Size 10½ Boots Blog.
At last football creates the right headlines!
16 February 2012
Those that know us know that all of us at Tenandahalf suffer from a serious addiction. No not drugs (though it would arguably have been cheaper and less time consuming), it’s football. With that in mind this isn’t anything to do with marketing or business development or professional services - but please indulge us; it’s just a nice story!
Posted by: Douglas McPherson | Comments: 0
3 easy things to do today that will win you work
15 February 2012
When we’re discussing marketing and business development, our clients regularly ask us if there is anything they can start doing differently (and immediately) that doesn’t require a great deal of money, time or resource.
The answer of course is that there are loads of things! But here are 3 – with our compliments – that you can implement today.
Posted by: Douglas McPherson | Comments: 0
Do you remember Depeche Mode’s ‘Everything Counts’?
30 January 2012
This rings very true for B2B marketing. My first task this week has been to critique a client's talk and slides for an event ...
Posted by: Bernard Savage | Comments: 0
The Price ISN’T Right
05 January 2012
One subject that seems to come up a lot (an awful lot in fact) is that of the pricing of professional services. Is it too high (the client’s point of view)? Or is too low (the FD/managing partner/board’s point of view)? The next question is invariably how do you set your prices? Is it by benchmarking, by adding value or by observing current market forces?
The one thing that should never be used is client captivity – the art of pushing up the price because the client has no alternative.
Posted by: Douglas McPherson | Comments: 0
The 2 sides of the client service coin
18 December 2011
Last week started with a chat about customer services with the Managing Partner of one of the law firms we’re currently working with. His concern was, although he has a very good receptionist, now that she’s gone down to three working days per week, her understudies may not be of the same standard. I told him I’ve never had a problem. I’ve always been well received and my telephone calls handled proficiently.
He also mentioned his worries had been caused by following Bernard on Twitter (@sizetenandahalf Tweet fans) as he’d been quick to pass on the front of house failings of a firm he’d seen the previous week.
It all proved somewhat prophetic.
Posted by: Douglas McPherson | Comments: 0
