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Welcome to the Size 10½ Boots Blog.

5 easy ways to make networking more effective ... and more enjoyable!

22 Jun 2018

I’ve spent a lot of this week helping various solicitors, patent attorneys and accountants to identify the right networking vehicles for them so it’s as easy as possible for them to meet useful new contacts. While the clients were all very different and interested in meeting totally different people there were a few common themes that came out. I thought it may be useful to share those with you ...
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Wetherspoons, social media and the need to just have a chat

19 Apr 2018

Over the last couple of days I’ve been following the public denouncement of Wetherspoon’s decision to scrap their social media presence with some amusement … err, I mean – of course – ‘with no little professional interest’. The digital marketing community are aghast at what they have variously described as a “short-sighted”, “ill conceived” and “ludicrous” decision.  How – they ask – can any rational 21st century business operate without the support of a canny social media strategy? 
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A crucial business development lesson lawyers and accountants can learn from FC Barcelona

10 Apr 2018

Successful marketing and business development starts has to start with a common ethos (or in professional marketing circles, a client value proposition or CVP). Call it what you will that ethos/proposition/vision will not only bind everything you do together and give your team the focus and direction they need to succeed, it’ll also send your clients, contacts and targets a clear, consistent and attractive message that will help you stand out from your competitors.
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5 business development tips inspired by Al Capone and The Untouchables

09 Mar 2018

De Niro starts his speech by saying in his neighbourhood you always got further with a kind word and a gun than with a kind word alone and recently I seem to be using that quite regularly to underline a key point about business development ...
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What is the one thing every solicitor, accountant, attorney or barrister can do to improve their business development?

13 Feb 2018

Last week I was running a series of business development Q&As with some groups of soon-to-be-partners at a law firm. The session was a chance for them to review what they’d learned during the BD
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Guest blog: Chasing shiny objects will wreck your marketing!

20 Jan 2018

This week we have a guest blog from our pal down under Chris Hargreaves, lawyer and digital marketing expert.
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