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The business development and marketing lessons lawyers and accountants can learn from the first 2 weeks of Euro2016

13 Jul 2016

We’re now more than half way through Euro2016 and, despite a few surprises here and there, it’s all starting to look a bit familiar. However, the good thing about familiarity is it frames trends and of course being the one trick pony I am, I’ve managed to turn some of those trends into a couple of marketing and business development tips for layers and accountants.
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Posted by Douglas  | Comments: 0

For lawyers and accountants successful business development means staying IN your comfort zone

13 Jul 2016

Unbelievably management-speak is not only still in common parlance during the working week, it’s actually growing, mutating into new and ever more meaningless drivel week by week. Last week someone told me they’d been asked to ‘concreteise’ their plans and all too often I find myself being asked to ‘loop in’, join an ‘ideas shower’ or ‘conversate’. Utter, utter nonsense the lot of it. One of the phrases that really gets my back up is some partners’/directors’ insistence that their fee earners need to “get out of their comfort zone.” Aside from a ‘comfort zone’ being a particularly nauseating Brent-ism, it simply isn’t the right thing to do.
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How to engage your audience and get better results from presentations (and an unlikely connection between Jeremy Corbyn and Roy Hodgson)

05 Jul 2016

It’s funny isn’t it how inspiration can come from everyday events? My inspiration today came from a tweet I saw yesterday from a London barristers’ Chambers. The set I am referring to was promoting a talk a QC had given at a conference. The sticking point was that the image tweeted showed a text-heavy slide littered with bullet points. Now, there is more chance of Jeremy Corbyn being the next England football team manager than anyone in the audience recalling even one of those bullet points even 30 minutes after the conference.
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Here’s why providing the best possible service could be a lawyer or accountants’ best possible marketing tool …

09 Jun 2016

Regular readers will know I am always happy to oil, creosote and generally preserve a number of soap boxes for my own purposes. At the head of that list is the fact that differentiation is (in the majority of cases) absolutely nonsense; the only way professional services firms can really differentiate themselves is through the consistent provision of the highest possible level of personal service. Here is a story that underlines everything you will ever need to prove that service beats sloppy poorly articulated sentiment every time.
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What can we learn from Mary Portas' brilliant memoir, "Shop Girl"?

25 May 2016

As I have always been fascinated by shops and had the fortune to spend a few hours on a train with Mary Portas a few years back I jumped at the chance to read Mary's memoir "Shop Girl". Even if you don't share my passion for store merchandising and retail design you must read this book if you want to feel uplifted and get an insight into what makes someone succeed in life.
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If lawyers and accountants make small changes to their marketing and business development, they'll reap the rewards

06 May 2016

I am often asked “what do I need to do to win more and better instructions?” However, what I’m really being asked is “what is the ‘magic dust’ that will help me hit my targets?” In fact what I suspect I’m really being asked is “how can I win work easily without having to change my working habits?” or “can I continue to do what I have always done and pay lip service to business development by attending the same networking events I always have?”
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Posted by Douglas  | Comments: 1

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