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5 song titles from The Jam’s back catalogue that provide vital BD lesson for lawyers and accountants

19 Sep 2016

I write this blog for two reasons. Firstly as regular readers will know I have insatiable and inexplicable drive to turn anything from popular culture into a BD or marketing lesson for lawyers and accountants and the more culturally obscure, the better.
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Posted by Douglas  | Comments: 3

How do you follow up after 'Coffee' meetings?

31 Aug 2016

One of the Big Questions I do get asked is “I do the coffee meetings but instructions don’t follow, why?” or “I know follow up is important but how exactly should I follow up?” If you have ever asked either of these questions please read on, this ‘back to work’ blog will help you.
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Posted by Douglas  | Comments: 0

Ban The Bullet

28 Jul 2016

You may have seen my recent blog where I shared ideas on how you can prepare, deliver and follow up presentations to get better results? If you missed it’s here. Today I want to focus on how to improve your slides. Making the small changes highlighted below will lead to more speaking invitations, save you time and ultimately win you more instructions. Here are the small changes you need to make to your slides:
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Posted by Douglas  | Comments: 0

The business development and marketing lessons lawyers and accountants can learn from the first 2 weeks of Euro2016

13 Jul 2016

We’re now more than half way through Euro2016 and, despite a few surprises here and there, it’s all starting to look a bit familiar. However, the good thing about familiarity is it frames trends and of course being the one trick pony I am, I’ve managed to turn some of those trends into a couple of marketing and business development tips for layers and accountants.
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Posted by Douglas  | Comments: 0

For lawyers and accountants successful business development means staying IN your comfort zone

13 Jul 2016

Unbelievably management-speak is not only still in common parlance during the working week, it’s actually growing, mutating into new and ever more meaningless drivel week by week. Last week someone told me they’d been asked to ‘concreteise’ their plans and all too often I find myself being asked to ‘loop in’, join an ‘ideas shower’ or ‘conversate’. Utter, utter nonsense the lot of it. One of the phrases that really gets my back up is some partners’/directors’ insistence that their fee earners need to “get out of their comfort zone.” Aside from a ‘comfort zone’ being a particularly nauseating Brent-ism, it simply isn’t the right thing to do.
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Posted by Douglas  | Comments: 0

How to engage your audience and get better results from presentations (and an unlikely connection between Jeremy Corbyn and Roy Hodgson)

05 Jul 2016

It’s funny isn’t it how inspiration can come from everyday events? My inspiration today came from a tweet I saw yesterday from a London barristers’ Chambers. The set I am referring to was promoting a talk a QC had given at a conference. The sticking point was that the image tweeted showed a text-heavy slide littered with bullet points. Now, there is more chance of Jeremy Corbyn being the next England football team manager than anyone in the audience recalling even one of those bullet points even 30 minutes after the conference.
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Posted by Douglas  | Comments: 0

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